Heap

Heap is a product analytics platform whose signature is autocapture — automatically recording every user interaction (clicks, taps, form submissions, page views) without engineers manually instrumenting each event. This means teams can answer new questions about past behavior retroactively, since the data was already captured, rather than being limited to events someone thought to track in advance. It removes the "we didn't tag that" problem that hampers traditional analytics. On top of that complete dataset, Heap provides the full analytics toolkit: funnels and conversion analysis, retention curves, user segmentation, journeys/paths, and dashboards, plus session replay to watch real sessions and AI-driven insights that surface where users struggle or drop off. Its Illuminate and AI features proactively highlight opportunities and anomalies, helping product and growth teams find friction faster. Heap (now part of Contentsquare) integrates with warehouses, CDPs, and tools like Salesforce and Segment to enrich and act on behavioral data. Heap serves product, growth, and data teams at digital and SaaS companies that want complete behavioral data without heavy instrumentation. Pricing is session-based: a free plan (up to about 10,000 monthly sessions with core analytics and SSO), a Growth plan (self-serve, around $3,600/year), and custom Pro and Premier tiers quoted by session volume; billing scales with usage rather than seats. It competes with Amplitude, Mixpanel, Pendo, FullStory, and PostHog, differentiating on autocapture and retroactive analysis.