GoatCounter vs Umami: Which Product Analytics Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
GoatCounter vs Umami, in 15 seconds
Choose GoatCounter if…
- You prefer GoatCounter's approach and ecosystem
Choose Umami if…
- You want to trial before paying
- You depend on a broad integration ecosystem
- You have strict security & compliance needs
- You need the broader feature set
Head-to-Head Scorecard
How GoatCounter and Umami score
Umami leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
GoatCounterNo reviewsUmamiNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
GoatCounter0Umami0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
GoatCounter$0/moUmami$0/mo - Umami
Free Access
Availability of a free plan and/or free trial
GoatCounterFree planUmamiFree plan + trial - Umami
Integrations
Number of listed third-party integrations
GoatCounter8Umami10 - Umami
Features
Number of listed product capabilities
GoatCounter8Umami12 - Even
AI Features
Capabilities mentioning AI, automation or ML
GoatCounter—Umami— - Umami
Security & Compliance
Number of listed compliance certifications
GoatCounter2Umami3 - GoatCounter
Platforms & Deployment
Supported platforms and deployment options
GoatCounter6Umami5
Feature Comparison
GoatCounter vs Umami feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
GoatCounter
UmamiPricing Comparison
GoatCounter vs Umami pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
GoatCounter
$0/mo to start- Free for non-commercial use
- Donation supported
- Cookie-free
- Core metrics
- For commercial use
- Hosted service
- Reasonable usage
- Privacy-friendly
- EUPL-1.2 license
- Single Go binary
- Free to self-host
- Modify and fork
Umami
$0/mo to start- Cookie-free analytics
- ~100k events/month (cloud)
- Real-time stats
- Custom events
- ~1M events/month
- More websites
- Longer retention
- Overage billed per event
- Unlimited websites
- Unlimited team members
- Higher limits
- Priority support
- Custom volume
- Advanced controls
- Dedicated support
- SLA
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
GoatCounter vs Umami: strengths and trade-offs
GoatCounter
Pros
- Free plan available
- Compliance: GDPR, CCPA
- Public API available
Cons
- Fewer native integrations than the alternative
Umami
Pros
- Free plan available
- Free trial offered
- Broad integration ecosystem (10)
- Compliance: GDPR, CCPA, PECR
- Public API available
Cons
Buyer Fit
Who should use GoatCounter vs Umami?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Umami
Umami connects to more tools for multi-client workflows.
Enterprises
Umami
Umami leads on compliance and breadth for complex needs.
Ecommerce
Umami
Umami integrates with more of the commerce stack.
SaaS companies
Umami
Umami is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (4)
Only in GoatCounter (4)
Only in Umami (6)
Keep Exploring
Other alternatives worth considering
Similar product analytics products buyers compare alongside GoatCounter and Umami.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs GoatCounter and Umami against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationGoatCounter vs Umami — Frequently Asked Questions
What is the difference between GoatCounter and Umami?
GoatCounter and Umami are both Product Analytics solutions. GoatCounter is rated 0.0/5 by 0 users, while Umami is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, GoatCounter or Umami?
Based on user ratings, GoatCounter scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, GoatCounter or Umami?
GoatCounter is the more affordable option, starting at $0/month.
Does GoatCounter or Umami have a free plan?
GoatCounter offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from GoatCounter to Umami?
Switching between GoatCounter and Umami is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use GoatCounter vs Umami?
GoatCounter is best suited for teams that prioritise enterprise features. Umami works well for teams looking to start free and scale.
Our Verdict
The bottom line on GoatCounter vs Umami
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Umami
Umami leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.