Countly vs Matomo: Which Product Analytics Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.
The Short Answer
Countly vs Matomo, in 15 seconds
Choose Countly if…
- You depend on a broad integration ecosystem
- You have strict security & compliance needs
- You need the broader feature set
Choose Matomo if…
- You prefer Matomo's approach and ecosystem
Head-to-Head Scorecard
How Countly and Matomo score
Countly leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
CountlyNo reviewsMatomoNo reviews - Even
Review Volume
Number of verified reviews, a proxy for adoption
Countly0Matomo0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
Countly$0/moMatomo$23/mo - Even
Free Access
Availability of a free plan and/or free trial
CountlyFree plan + trialMatomoFree plan + trial - Countly
Integrations
Number of listed third-party integrations
Countly10Matomo8 - Countly
Features
Number of listed product capabilities
Countly12Matomo11 - Even
AI Features
Capabilities mentioning AI, automation or ML
Countly,Matomo, - Countly
Security & Compliance
Number of listed compliance certifications
Countly4Matomo3 - Countly
Platforms & Deployment
Supported platforms and deployment options
Countly7Matomo3
Feature Comparison
Countly vs Matomo feature breakdown
Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.
Countly
MatomoPricing Comparison
Countly vs Matomo pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Countly
$0/mo to start- Self-hosted (data ownership)
- Core product analytics
- Events and sessions
- Basic plugins
- Managed cloud
- MAU-based pricing
- Advanced plugins
- Retention and funnels
- All plugins
- Advanced security and SSO
- High scale
- Dedicated support
Matomo
$23/mo to start- Free & self-hosted
- Unlimited hits & users
- 100% data ownership
- Full core analytics
- 50,000 hits/month
- Fully managed
- Cookieless tracking
- Automatic upgrades
- Priced by hits
- Heatmaps & recordings
- Funnels & A/B testing
- More traffic tiers
- Custom hit volume
- SSO & advanced security
- Priority support
- SLA
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Countly vs Matomo: strengths and trade-offs
Countly
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Broad integration ecosystem (10)
- Compliance: SOC 2, ISO 27001, GDPR
- Public API available
Cons
Matomo
Pros
- Free plan available
- Free trial offered
- Compliance: GDPR, CCPA, HIPAA
- Public API available
Cons
- Higher starting price ($23/mo)
- Fewer native integrations than the alternative
Buyer Fit
Who should use Countly vs Matomo?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Countly
Countly connects to more tools for multi-client workflows.
Enterprises
Countly
Countly leads on compliance and breadth for complex needs.
Ecommerce
Countly
Countly integrates with more of the commerce stack.
SaaS companies
Countly
Countly is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (1)
Only in Countly (9)
Only in Matomo (7)
Keep Exploring
Other alternatives worth considering
Similar product analytics products buyers compare alongside Countly and Matomo.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Countly and Matomo against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationCountly vs Matomo, Frequently Asked Questions
What is the difference between Countly and Matomo?
Countly and Matomo are both Product Analytics solutions. Countly is rated 0.0/5 by 0 users, while Matomo is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Countly or Matomo?
Based on user ratings, Countly scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Countly or Matomo?
Countly is the more affordable option, starting at $0/month.
Does Countly or Matomo have a free plan?
Countly offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from Countly to Matomo?
Switching between Countly and Matomo is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Countly vs Matomo?
Countly is best suited for teams that prioritise enterprise features. Matomo works well for teams looking to start free and scale.
Our Verdict
The bottom line on Countly vs Matomo
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Countly
Countly leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.