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ActiveCampaign vs Constant Contact: Which Marketing Automation Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Rating
,
Reviews
0
From
$15/mo

in Marketing Automation

Rating
,
Reviews
0
From
$12/mo

in Email Marketing

The Short Answer

ActiveCampaign vs Constant Contact, in 15 seconds

Choose ActiveCampaign if…

  • You prefer ActiveCampaign's approach and ecosystem

Choose Constant Contact if…

  • You want the lower entry price
  • You depend on a broad integration ecosystem
  • You need the broader feature set

Head-to-Head Scorecard

How ActiveCampaign and Constant Contact score

Constant Contact leads on 4 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    ActiveCampaign
    No reviews
    Constant
    No reviews
  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    ActiveCampaign
    0
    Constant
    0
  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Constant Contact
    ActiveCampaign
    $15/mo
    Constant
    $12/mo
  • Free Access

    Availability of a free plan and/or free trial

    Even
    ActiveCampaign
    Free trial
    Constant
    Free trial
  • Integrations

    Number of listed third-party integrations

    Constant Contact
    ActiveCampaign
    8
    Constant
    10
  • Features

    Number of listed product capabilities

    Constant Contact
    ActiveCampaign
    11
    Constant
    12
  • AI Features

    Capabilities mentioning AI, automation or ML

    Even
    ActiveCampaign
    2
    Constant
    2
  • Security & Compliance

    Number of listed compliance certifications

    Even
    ActiveCampaign
    3
    Constant
    3
  • Platforms & Deployment

    Supported platforms and deployment options

    Constant Contact
    ActiveCampaign
    4
    Constant
    5

Feature Comparison

ActiveCampaign vs Constant Contact feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

ActiveCampaign
Constant Contact
Overview
User rating
,
,
Pricing model
By contacts, per month
Contact-based, subscription
Starting price
$15/mo
$12/mo
Free version
Free trial
Features
Key capabilities
Email marketingVisual marketing automationBuilt-in sales CRMSegmentation & taggingLanding pages & formsSMS marketing+5
Drag-and-drop email builderTemplate libraryContact list managementSign-up forms and landing pagesMarketing automationSegmentation and A/B testing+6
AI features
Visual marketing automationPredictive sending & content
Marketing automationAI content assistance
Integrations & API
Integrations
ShopifyWordPressSalesforceZapierStripeWooCommerce+2
ShopifyWooCommerceQuickBooksSalesforceCanvaWordPress+4
Public API
Platforms
Deployment
Cloud
CloudSaaS
Platforms
WebiOSAndroid
WebiOSAndroid
Mobile support
Security & Compliance
Compliance
SOC 2 Type IIGDPRHIPAA
SOC 2GDPRCCPA
Vendor
Company
,
,
Verified
Founded
2003
,
Headquarters
Chicago, Illinois, USA
,

Pricing Comparison

ActiveCampaign vs Constant Contact pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

ActiveCampaign

$15/mo to start
Starter$15/month
  • Email marketing
  • Basic automations
  • Segmentation
  • 1 user
Plus$49/month
  • Everything in Starter
  • Landing pages
  • Automation map
  • Basic CRM
Pro$79/month
  • Everything in Plus
  • Predictive sending
  • Advanced reporting
  • Unlimited automation
EnterpriseCustom
  • Custom reporting
  • Advanced security
  • Dedicated support
  • Unlimited email design testing

Constant Contact

$12/mo to start
Lite$12/month
  • Drag-and-drop editor
  • Templates
  • Contact management
  • Basic reporting
Standard$35/month
  • Segmentation
  • Automation paths
  • A/B testing
  • Resend to non-openers
Premium$80/month
  • Advanced automation
  • Custom reporting
  • SEO recommendations
  • Dynamic content

Total cost of ownership factors

Free planActiveCampaign Constant
Free trial to evaluateActiveCampaign Constant
Transparent published pricingActiveCampaign Constant
Public API (build vs. buy add-ons)ActiveCampaign Constant

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

ActiveCampaign vs Constant Contact: strengths and trade-offs

ActiveCampaign

Pros

  • Free trial offered
  • Compliance: SOC 2 Type II, GDPR, HIPAA
  • Public API available

Cons

  • No free plan
  • Higher starting price ($15/mo)
  • Fewer native integrations than the alternative

Constant Contact

Pros

  • Free trial offered
  • Lower starting price ($12/mo)
  • Broad integration ecosystem (10)
  • Compliance: SOC 2, GDPR, CCPA
  • Public API available

Cons

  • No free plan

Buyer Fit

Who should use ActiveCampaign vs Constant Contact?

Startups

Constant Contact

Constant Contact keeps early-stage costs lowest with its entry tier.

Small businesses

Constant Contact

Constant Contact offers the most accessible pricing for lean teams.

Agencies

Constant Contact

Constant Contact connects to more tools for multi-client workflows.

Enterprises

Constant Contact

Constant Contact leads on compliance and breadth for complex needs.

Ecommerce

Constant Contact

Constant Contact integrates with more of the commerce stack.

SaaS companies

Constant Contact

Constant Contact is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (6)

ShopifyWordPressSalesforceZapierWooCommerceFacebook

Only in ActiveCampaign (2)

StripeCalendly

Only in Constant Contact (4)

QuickBooksCanvaEventbriteInstagram

Keep Exploring

Other alternatives worth considering

Similar marketing automation products buyers compare alongside ActiveCampaign and Constant Contact.

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs ActiveCampaign and Constant Contact against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

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ActiveCampaign vs Constant Contact, Frequently Asked Questions

What is the difference between ActiveCampaign and Constant Contact?

ActiveCampaign and Constant Contact are both Marketing Automation solutions. ActiveCampaign is rated 0.0/5 by 0 users, while Constant Contact is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, ActiveCampaign or Constant Contact?

Based on user ratings, ActiveCampaign scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, ActiveCampaign or Constant Contact?

Constant Contact is the more affordable option, starting at $12/month.

Does ActiveCampaign or Constant Contact have a free plan?

Neither ActiveCampaign nor Constant Contact currently offers a free plan, but ActiveCampaign provides a free trial.

Can I switch from ActiveCampaign to Constant Contact?

Switching between ActiveCampaign and Constant Contact is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use ActiveCampaign vs Constant Contact?

ActiveCampaign is best suited for teams that prioritise enterprise features. Constant Contact works well for budget-conscious buyers.

Our Verdict

The bottom line on ActiveCampaign vs Constant Contact

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Constant Contact

Constant Contact has the friendliest entry point for new teams.

Best for Enterprise

Constant Contact

Constant Contact leads on compliance and feature breadth.

Best Value

Constant Contact

Constant Contact delivers the lowest cost to get started.

Best AI Features

Either

Comparable AI capabilities on both sides.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between ActiveCampaign and Constant Contact?

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