Clay vs Lusha: Which Sales AI Agents Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.
The Short Answer
Clay vs Lusha, in 15 seconds
Choose Clay if…
- You want to trial before paying
- You need the broader feature set
Choose Lusha if…
- You depend on a broad integration ecosystem
- You want deeper AI and automation features
Head-to-Head Scorecard
How Clay and Lusha score
It's evenly matched, each leads on 2 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
ClayNo reviewsLushaNo reviews - Even
Review Volume
Number of verified reviews, a proxy for adoption
Clay0Lusha0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
Clay$167/moLusha$36/mo - Clay
Free Access
Availability of a free plan and/or free trial
ClayFree plan + trialLushaFree plan - Lusha
Integrations
Number of listed third-party integrations
Clay5Lusha6 - Clay
Features
Number of listed product capabilities
Clay8Lusha5 - Lusha
AI Features
Capabilities mentioning AI, automation or ML
Clay,Lusha1 - Even
Security & Compliance
Number of listed compliance certifications
Clay2Lusha2 - Even
Platforms & Deployment
Supported platforms and deployment options
Clay4Lusha4
Feature Comparison
Clay vs Lusha feature breakdown
Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.
Clay
LushaPricing Comparison
Clay vs Lusha pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Clay
$167/mo to start- 100 data credits per month
- 500 actions per month
- Up to 200 rows per table
- 15,000 actions per month
- 3,000 data credits per month
- Phone enrichment, job change signals
- Starting price; 14-day trial
- 40,000 actions per month
- 6,000 data credits per month
- CRM auto-sync, HTTP API
- Starting price; 14-day trial
- 200,000+ actions per month
- SSO and RBAC
- Unlimited audiences
- Annual commitment
Lusha
$36/mo to start- Contact and company data
- Limited monthly usage
- Community support
- Higher usage limits
- AI prospecting
- Email support
- Integrations
- Everything in Pro
- Dedicated support
- Chrome extension
- SSO and admin controls
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Clay vs Lusha: strengths and trade-offs
Clay
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2, GDPR
- Public API available
Cons
- Higher starting price ($167/mo)
- Fewer native integrations than the alternative
Lusha
Pros
- Free plan available
- Lower starting price ($36/mo)
- Broad integration ecosystem (6)
- Compliance: SOC 2, GDPR
- Stronger AI / automation features
- Public API available
Cons
Buyer Fit
Who should use Clay vs Lusha?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Lusha
Lusha connects to more tools for multi-client workflows.
Enterprises
Clay
Clay leads on compliance and breadth for complex needs.
Ecommerce
Lusha
Lusha integrates with more of the commerce stack.
SaaS companies
Lusha
Lusha is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (4)
Only in Clay (1)
Only in Lusha (2)
Keep Exploring
Other alternatives worth considering
Similar sales ai agents products buyers compare alongside Clay and Lusha.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Clay and Lusha against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationClay vs Lusha, Frequently Asked Questions
What is the difference between Clay and Lusha?
Clay and Lusha are both Sales AI Agents solutions. Clay is rated 0.0/5 by 0 users, while Lusha is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Clay or Lusha?
Based on user ratings, Clay scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Clay or Lusha?
Lusha is the more affordable option, starting at $36/month.
Does Clay or Lusha have a free plan?
Clay offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from Clay to Lusha?
Switching between Clay and Lusha is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Clay vs Lusha?
Clay is best suited for teams that prioritise enterprise features. Lusha works well for teams looking to start free and scale.
Our Verdict
The bottom line on Clay vs Lusha
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Clay
Clay leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Lusha
Lusha ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.