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B2B website visitor identification and buying signals, now under Leadfeeder
Updated
Dealfront is website visitor identification software for B2B marketing and sales teams. It reveals which companies visit your site, including those that never fill in a form, and layers on company data and intent signals. The vendor's site now presents the product under the Leadfeeder name, describing it as the same product and team.
You install a tracking script on your website, and the platform matches visits to companies. Matched accounts appear with the pages they viewed, and you can enrich them with firmographic data and contacts from the database. Rules and workflows send alerts to Slack or email and push accounts to your CRM, where sales teams follow up. Audiences built from ICP and intent filters can also be used for ad campaigns.
Marketing and sales teams at B2B companies with meaningful website traffic use it to find accounts that are already researching them. The vendor hosts data in the EU, which matters to buyers with European data requirements. It is less suited to B2C businesses where visitors are individuals rather than companies.
The vendor lists a free Lite plan with no end date and a 14-day free trial of paid features with no credit card required. Paid plans exist, with extras such as the MCP server limited to them, and the site links to a separate pricing page rather than listing prices in the overview.
Cognism sells B2B contact data with a strong emphasis on phone-verified numbers and European compliance, which is more about contact data than visitor identification. Lusha is a contact and company data tool with a browser extension, aimed at finding individual prospects rather than identifying anonymous site visitors. ZoomInfo Copilot brings ZoomInfo's large B2B database into AI-assisted prospecting, a broader sales intelligence suite than a visitor tracker.
Pricing Model
Custom
Starting Price
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Free Options
Free trial
Dealfront for individuals and growing teams. See dealfront.com for current pricing.
Dealfront for larger organizations with security and admin needs. Contact sales for a quote.
| Feature | Pro Popular | Enterprise |
|---|---|---|
| Website visitor identification | , | |
| European B2B database | , | |
| Higher usage limits | , | |
| Integrations | , | |
| Email support | , | |
| Everything in Pro | , | |
| Intent signals | , | |
| CRM integration | , | |
| SSO and admin controls | , | |
| Dedicated support | , |
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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