Apptivo vs Insightly: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Apptivo vs Insightly, in 15 seconds
Choose Apptivo if…
- You want the lower entry price
Choose Insightly if…
- You want deeper AI and automation features
- You have strict security & compliance needs
Head-to-Head Scorecard
How Apptivo and Insightly score
Insightly leads on 2 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
ApptivoNo reviewsInsightlyNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Apptivo0Insightly0 - Apptivo
Entry Pricing
Lowest published starting price (free plan = lowest)
Apptivo$15/moInsightly$29/mo - Even
Free Access
Availability of a free plan and/or free trial
ApptivoFree trialInsightlyFree trial - Even
Integrations
Number of listed third-party integrations
Apptivo6Insightly6 - Even
Features
Number of listed product capabilities
Apptivo6Insightly6 - Insightly
AI Features
Capabilities mentioning AI, automation or ML
Apptivo—Insightly1 - Insightly
Security & Compliance
Number of listed compliance certifications
Apptivo1Insightly3 - Even
Platforms & Deployment
Supported platforms and deployment options
Apptivo4Insightly4
Feature Comparison
Apptivo vs Insightly feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Apptivo
InsightlyPricing Comparison
Apptivo vs Insightly pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Apptivo
$15/mo to start- Leads & contacts
- Invoicing
- 18 custom apps
- Marketing & territory management
- More integrations
- Reporting
- All apps
- Advanced customization
- Priority support
Insightly
$29/mo to start- Lead & opportunity management
- Project management
- Custom reports
- Workflow automation
- Lead assignment rules
- Custom dashboards
- Custom apps & objects
- Advanced permissions
- Deployment controls
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Apptivo vs Insightly: strengths and trade-offs
Apptivo
Pros
- Free trial offered
- Lower starting price ($15/mo)
- Compliance: GDPR
- Public API available
Cons
- No free plan
Insightly
Pros
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, HIPAA
- Stronger AI / automation features
- Public API available
Cons
- No free plan
- Higher starting price ($29/mo)
Buyer Fit
Who should use Apptivo vs Insightly?
Startups
Apptivo
Apptivo keeps early-stage costs lowest with its entry tier.
Small businesses
Apptivo
Apptivo offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
Insightly
Insightly leads on compliance and breadth for complex needs.
Ecommerce
Insightly
Insightly integrates with more of the commerce stack.
SaaS companies
Insightly
Insightly is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (2)
Only in Apptivo (4)
Only in Insightly (4)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside Apptivo and Insightly.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Apptivo and Insightly against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationApptivo vs Insightly — Frequently Asked Questions
What is the difference between Apptivo and Insightly?
Apptivo and Insightly are both CRM Software solutions. Apptivo is rated 0.0/5 by 0 users, while Insightly is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Apptivo or Insightly?
Based on user ratings, Apptivo scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Apptivo or Insightly?
Apptivo is the more affordable option, starting at $15/month.
Does Apptivo or Insightly have a free plan?
Neither Apptivo nor Insightly currently offers a free plan, but Apptivo provides a free trial.
Can I switch from Apptivo to Insightly?
Switching between Apptivo and Insightly is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Apptivo vs Insightly?
Apptivo is best suited for teams that prioritise enterprise features. Insightly works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Apptivo vs Insightly
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Apptivo
Apptivo has the friendliest entry point for new teams.
Best for Enterprise
Insightly
Insightly leads on compliance and feature breadth.
Best Value
Apptivo
Apptivo delivers the lowest cost to get started.
Best AI Features
Insightly
Insightly ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.