Amplitude vs Matomo: Which Product Analytics Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.
The Short Answer
Amplitude vs Matomo, in 15 seconds
Choose Amplitude if…
- You depend on a broad integration ecosystem
- You want deeper AI and automation features
- You have strict security & compliance needs
- You need the broader feature set
Choose Matomo if…
- You prefer Matomo's approach and ecosystem
Head-to-Head Scorecard
How Amplitude and Matomo score
Amplitude leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
AmplitudeNo reviewsMatomoNo reviews - Even
Review Volume
Number of verified reviews, a proxy for adoption
Amplitude0Matomo0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
Amplitude$49/moMatomo$23/mo - Even
Free Access
Availability of a free plan and/or free trial
AmplitudeFree plan + trialMatomoFree plan + trial - Amplitude
Integrations
Number of listed third-party integrations
Amplitude10Matomo8 - Amplitude
Features
Number of listed product capabilities
Amplitude12Matomo11 - Amplitude
AI Features
Capabilities mentioning AI, automation or ML
Amplitude1Matomo, - Amplitude
Security & Compliance
Number of listed compliance certifications
Amplitude5Matomo3 - Even
Platforms & Deployment
Supported platforms and deployment options
Amplitude3Matomo3
Feature Comparison
Amplitude vs Matomo feature breakdown
Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.
Amplitude
MatomoPricing Comparison
Amplitude vs Matomo pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Amplitude
$49/mo to start- Core product analytics
- Session replay included
- Unlimited feature flags
- Web experimentation
- Unlimited product analytics
- Behavioral cohorts
- Feature tagging
- Custom audiences
- Advanced behavioral analysis
- Causal insights
- Feature experimentation
- Predictive audiences
- SSO and advanced governance
- Advanced security
- Data residency options
- Dedicated support
Matomo
$23/mo to start- Free & self-hosted
- Unlimited hits & users
- 100% data ownership
- Full core analytics
- 50,000 hits/month
- Fully managed
- Cookieless tracking
- Automatic upgrades
- Priced by hits
- Heatmaps & recordings
- Funnels & A/B testing
- More traffic tiers
- Custom hit volume
- SSO & advanced security
- Priority support
- SLA
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Amplitude vs Matomo: strengths and trade-offs
Amplitude
Pros
- Free plan available
- Free trial offered
- Broad integration ecosystem (10)
- Compliance: SOC 2, ISO 27001, GDPR
- Stronger AI / automation features
- Public API available
Cons
- Higher starting price ($49/mo)
Matomo
Pros
- Free plan available
- Free trial offered
- Lower starting price ($23/mo)
- Compliance: GDPR, CCPA, HIPAA
- Public API available
Cons
- Fewer native integrations than the alternative
Buyer Fit
Who should use Amplitude vs Matomo?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Amplitude
Amplitude connects to more tools for multi-client workflows.
Enterprises
Amplitude
Amplitude leads on compliance and breadth for complex needs.
Ecommerce
Amplitude
Amplitude integrates with more of the commerce stack.
SaaS companies
Amplitude
Amplitude is the more developer- and automation-friendly choice.
Integration overlap
Only in Amplitude (10)
Only in Matomo (8)
Keep Exploring
Other alternatives worth considering
Similar product analytics products buyers compare alongside Amplitude and Matomo.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Amplitude and Matomo against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationAmplitude vs Matomo, Frequently Asked Questions
What is the difference between Amplitude and Matomo?
Amplitude and Matomo are both Product Analytics solutions. Amplitude is rated 0.0/5 by 0 users, while Matomo is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Amplitude or Matomo?
Based on user ratings, Amplitude scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Amplitude or Matomo?
Matomo is the more affordable option, starting at $23/month.
Does Amplitude or Matomo have a free plan?
Amplitude offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from Amplitude to Matomo?
Switching between Amplitude and Matomo is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Amplitude vs Matomo?
Amplitude is best suited for teams that prioritise enterprise features. Matomo works well for teams looking to start free and scale.
Our Verdict
The bottom line on Amplitude vs Matomo
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Amplitude
Amplitude leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Amplitude
Amplitude ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.