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AiSensy vs Gupshup: Which SMS Marketing Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

AiSensy
AiSensy
Rating
,
Reviews
0
From
Custom

in SMS Marketing

Gupshup
Gupshup
Leads 3/9
Rating
,
Reviews
0
From
Custom

in SMS Marketing

Jump to scorecard Ask SIA

The Short Answer

AiSensy vs Gupshup, in 15 seconds

Choose AiSensy if…

  • You prefer AiSensy's approach and ecosystem

Choose Gupshup if…

  • You want deeper AI and automation features
  • You have strict security & compliance needs
  • You need the broader feature set

Head-to-Head Scorecard

How AiSensy and Gupshup score

Gupshup leads on 3 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    AiSensy
    No reviews
    Gupshup
    No reviews

  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    AiSensy
    0
    Gupshup
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Even
    AiSensy
    Custom
    Gupshup
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    Even
    AiSensy
    Free trial
    Gupshup
    Free trial

  • Integrations

    Number of listed third-party integrations

    Even
    AiSensy
    6
    Gupshup
    6

  • Features

    Number of listed product capabilities

    Gupshup
    AiSensy
    0
    Gupshup
    6

  • AI Features

    Capabilities mentioning AI, automation or ML

    Gupshup
    AiSensy
    ,
    Gupshup
    2

  • Security & Compliance

    Number of listed compliance certifications

    Gupshup
    AiSensy
    2
    Gupshup
    3

  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    AiSensy
    4
    Gupshup
    4

Feature Comparison

AiSensy vs Gupshup feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

AiSensy
Gupshup
Overview
User rating
,
,
Pricing model
Quote-based
Custom
Starting price
Custom
Custom
Free version
Free trial
Features
Key capabilities
,
WhatsApp Business APISMS & RCS messagingChatbot builderConversational AICampaigns & broadcastsDeveloper APIs
AI features
,
Chatbot builderConversational AI
Integrations & API
Integrations
ShopifyWooCommerceRazorpayZoho CRMGoogle SheetsZapier
ShopifySalesforceZohoHubSpotFreshdeskWebhooks
Public API
Platforms
Deployment
CloudSaaS
CloudSaaS
Platforms
WebAPI
WebAPI
Mobile support
Security & Compliance
Compliance
SOC 2GDPR
SOC 2ISO 27001GDPR
Vendor
Company
,
,
Verified
Founded
2020
,
Headquarters
Gurugram, India
,

Pricing Comparison

AiSensy vs Gupshup pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

AiSensy

Custom to start
ProfessionalCustom
  • Integrations
  • Standard support
  • WhatsApp broadcasts
  • Analytics and reporting
EnterpriseCustom
  • click-to-WhatsApp ads
  • Everything in Professional
  • Advanced security and controls
  • team inbox

Gupshup

Custom to start
Usage-basedCustom
  • Prepaid credit wallet
  • Per-message pricing
  • WhatsApp & SMS
  • Chatbot builder
EnterpriseCustom
  • Volume discounts
  • Conversational AI
  • Dedicated support
  • Advanced campaigns

Total cost of ownership factors

Free planAiSensy Gupshup
Free trial to evaluateAiSensy Gupshup
Transparent published pricingAiSensy Gupshup
Public API (build vs. buy add-ons)AiSensy Gupshup

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

AiSensy vs Gupshup: strengths and trade-offs

AiSensy

Pros

  • Free trial offered
  • Compliance: SOC 2, GDPR
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Gupshup

Pros

  • Free trial offered
  • Compliance: SOC 2, ISO 27001, GDPR
  • Stronger AI / automation features
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Buyer Fit

Who should use AiSensy vs Gupshup?

Startups

Either

Either keeps early-stage costs lowest with its entry tier.

Small businesses

Either

Either offers the most accessible pricing for lean teams.

Agencies

Gupshup

Gupshup connects to more tools for multi-client workflows.

Enterprises

Gupshup

Gupshup leads on compliance and breadth for complex needs.

Ecommerce

Gupshup

Gupshup integrates with more of the commerce stack.

SaaS companies

Gupshup

Gupshup is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (1)

Shopify

Only in AiSensy (5)

WooCommerceRazorpayZoho CRMGoogle SheetsZapier

Only in Gupshup (5)

SalesforceZohoHubSpotFreshdeskWebhooks

Keep Exploring

Other alternatives worth considering

Similar sms marketing products buyers compare alongside AiSensy and Gupshup.

Twilio

Twilio

$0/mo
Exotel

Exotel

Custom
Interakt

Interakt

Custom
Wati

Wati

$39/mo
More AiSensy alternatives →More Gupshup alternatives →

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs AiSensy and Gupshup against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

AiSensy vs Gupshup, Frequently Asked Questions

What is the difference between AiSensy and Gupshup?

AiSensy and Gupshup are both SMS Marketing solutions. AiSensy is rated 0.0/5 by 0 users, while Gupshup is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, AiSensy or Gupshup?

Based on user ratings, AiSensy scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, AiSensy or Gupshup?

Both products have custom pricing. We recommend contacting both vendors for a quote tailored to your team size.

Does AiSensy or Gupshup have a free plan?

Neither AiSensy nor Gupshup currently offers a free plan, but AiSensy provides a free trial.

Can I switch from AiSensy to Gupshup?

Switching between AiSensy and Gupshup is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use AiSensy vs Gupshup?

AiSensy is best suited for teams that prioritise enterprise features. Gupshup works well for teams needing advanced capabilities.

Our Verdict

The bottom line on AiSensy vs Gupshup

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Either

It's a tie has the friendliest entry point for new teams.

Best for Enterprise

Gupshup

Gupshup leads on compliance and feature breadth.

Best Value

Either

It's a tie delivers the lowest cost to get started.

Best AI Features

Gupshup

Gupshup ships more AI and automation.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between AiSensy and Gupshup?

Visit AiSensy Visit Gupshup Ask SIA
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