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Conversational messaging and WhatsApp Business API platform
Gupshup is a conversational messaging platform from India that lets businesses engage customers across WhatsApp, SMS, RCS, and other channels through APIs, chatbots, and campaign tools. A major WhatsApp Business Solution Provider, it powers conversational commerce and support for businesses across India, Southeast Asia, Latin America, and beyond.
The platform covers WhatsApp Business API and other messaging channels, chatbot and conversational AI building, campaign and broadcast tools, two-way conversations, and developer APIs, on a usage-based, prepaid-credit model. Costs combine channel per-message rates with a Gupshup platform fee, with strong volume discounts in India and Southeast Asia.
Gupshup serves businesses and developers that need to send transactional and marketing messages or build conversational experiences at scale, especially on WhatsApp. Its channel breadth, WhatsApp BSP status, and regional strength make it a leading conversational messaging provider in emerging markets.
Pricing Model
Custom
Starting Price
Contact vendor
Free Options
Free trial
| Feature | Usage-based | Enterprise |
|---|---|---|
| Prepaid credit wallet | — | |
| Per-message pricing | — | |
| WhatsApp & SMS | — | |
| Chatbot builder | — | |
| Developer APIs | — | |
| Volume discounts | — | |
| Conversational AI | — | |
| Dedicated support | — | |
| Advanced campaigns | — | |
| Custom quote | — |
Other
CRM
Communication
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API Types
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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