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WhatsApp Business API and team inbox for SMBs
Wati is a WhatsApp Business API platform built for small and mid-sized businesses that want to sell, support, and market over WhatsApp without heavy technical setup. It combines a shared team inbox, broadcast campaigns, chatbots, and automation on top of the official WhatsApp Business API.
The platform covers a shared WhatsApp team inbox, broadcast and drip campaigns, no-code chatbot flows, contact management, and integrations with e-commerce and CRM tools, on tiered monthly plans plus per-conversation charges at Meta's rates. Its SMB focus and ease of use make WhatsApp business messaging accessible without developers.
Wati serves SMBs, e-commerce stores, and service businesses, especially across India, Southeast Asia, and the Middle East, that want to run sales and support on WhatsApp. Its team inbox, automation, and approachable pricing make it a popular WhatsApp engagement tool for smaller businesses.
Pricing Model
Subscription
Starting Price
$39/mo
Free Options
Free trial
| Feature | Growth | Pro | Business |
|---|---|---|---|
| 5 users | |||
| WhatsApp team inbox | — | — | |
| Broadcasts | — | — | |
| Contact management | — | — | |
| Plus Meta message rates | — | — | |
| Broadcast & APIs | — | — | |
| Chatbot flows | — | — | |
| Integrations | — | — | |
| Automation | — | — | |
| Advanced automation | — | — | |
| Advanced chatbots | — | — | |
| Priority support | — | — | |
| Extra users $12-24 | — | — |
Other
CRM
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API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Conversational messaging and WhatsApp Business API platform
Programmable communications APIs for SMS, voice, email, and more
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