ActiveCampaign vs GetResponse: Which Marketing Automation Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
ActiveCampaign vs GetResponse, in 15 seconds
Choose ActiveCampaign if…
- You prefer ActiveCampaign's approach and ecosystem
Choose GetResponse if…
- You want the lower entry price
- You need a genuinely free plan
- You depend on a broad integration ecosystem
- You need the broader feature set
Head-to-Head Scorecard
How ActiveCampaign and GetResponse score
GetResponse leads on 5 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
ActiveCampaignNo reviewsGetResponseNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
ActiveCampaign0GetResponse0 - GetResponse
Entry Pricing
Lowest published starting price (free plan = lowest)
ActiveCampaign$15/moGetResponse$19/mo - GetResponse
Free Access
Availability of a free plan and/or free trial
ActiveCampaignFree trialGetResponseFree plan + trial - GetResponse
Integrations
Number of listed third-party integrations
ActiveCampaign8GetResponse10 - GetResponse
Features
Number of listed product capabilities
ActiveCampaign11GetResponse12 - Even
AI Features
Capabilities mentioning AI, automation or ML
ActiveCampaign2GetResponse2 - Even
Security & Compliance
Number of listed compliance certifications
ActiveCampaign3GetResponse3 - GetResponse
Platforms & Deployment
Supported platforms and deployment options
ActiveCampaign4GetResponse5
Feature Comparison
ActiveCampaign vs GetResponse feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
ActiveCampaign
GetResponsePricing Comparison
ActiveCampaign vs GetResponse pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
ActiveCampaign
$15/mo to start- Email marketing
- Basic automations
- Segmentation
- 1 user
- Everything in Starter
- Landing pages
- Automation map
- Basic CRM
- Everything in Plus
- Predictive sending
- Advanced reporting
- Unlimited automation
- Custom reporting
- Advanced security
- Dedicated support
- Unlimited email design testing
GetResponse
$19/mo to start- Up to 500 contacts
- Email newsletters
- 1 landing page
- Signup forms
- Unlimited emails
- Autoresponders
- Landing pages
- 1 automation workflow
- Unlimited automation
- Segmentation and scoring
- A/B testing
- Abandoned cart recovery
- Everything in Marketer
- Webinars
- Online courses
- Advanced funnels
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
ActiveCampaign vs GetResponse: strengths and trade-offs
ActiveCampaign
Pros
- Free trial offered
- Lower starting price ($15/mo)
- Compliance: SOC 2 Type II, GDPR, HIPAA
- Public API available
Cons
- No free plan
- Fewer native integrations than the alternative
GetResponse
Pros
- Free plan available
- Free trial offered
- Broad integration ecosystem (10)
- Compliance: SOC 2, GDPR, CCPA
- Public API available
Cons
- Higher starting price ($19/mo)
Buyer Fit
Who should use ActiveCampaign vs GetResponse?
Startups
GetResponse
GetResponse keeps early-stage costs lowest with its entry tier.
Small businesses
GetResponse
GetResponse offers the most accessible pricing for lean teams.
Agencies
GetResponse
GetResponse connects to more tools for multi-client workflows.
Enterprises
GetResponse
GetResponse leads on compliance and breadth for complex needs.
Ecommerce
GetResponse
GetResponse integrates with more of the commerce stack.
SaaS companies
GetResponse
GetResponse is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (7)
Only in ActiveCampaign (1)
Only in GetResponse (3)
Keep Exploring
Other alternatives worth considering
Similar marketing automation products buyers compare alongside ActiveCampaign and GetResponse.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs ActiveCampaign and GetResponse against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationActiveCampaign vs GetResponse — Frequently Asked Questions
What is the difference between ActiveCampaign and GetResponse?
ActiveCampaign and GetResponse are both Marketing Automation solutions. ActiveCampaign is rated 0.0/5 by 0 users, while GetResponse is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, ActiveCampaign or GetResponse?
Based on user ratings, ActiveCampaign scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, ActiveCampaign or GetResponse?
ActiveCampaign is the more affordable option, starting at $15/month.
Does ActiveCampaign or GetResponse have a free plan?
GetResponse offers a free plan. ActiveCampaign does not have a free tier but does offer a free trial.
Can I switch from ActiveCampaign to GetResponse?
Switching between ActiveCampaign and GetResponse is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use ActiveCampaign vs GetResponse?
ActiveCampaign is best suited for teams that prioritise enterprise features. GetResponse works well for teams looking to start free and scale.
Our Verdict
The bottom line on ActiveCampaign vs GetResponse
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
GetResponse
GetResponse has the friendliest entry point for new teams.
Best for Enterprise
GetResponse
GetResponse leads on compliance and feature breadth.
Best Value
GetResponse
GetResponse delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.