Lifesight

What is Lifesight?

Lifesight is an agentic marketing measurement platform. It combines causal marketing mix modeling, incrementality testing and incrementality-adjusted attribution, then uses AI agents to turn the results into recommendations for teams to review. It serves marketing leaders, finance, performance and analytics teams and agencies, mainly in retail, DTC, restaurants, travel and subscriptions.

Key capabilities of Lifesight

• Unified measurement: causal MMM, incrementality tests and adjusted attribution together.
• Planning Agent: compares budget scenarios.
• Proactive agents: monitor goals and surface changes with context.
• Budget optimization and forecasting: supports planning and reporting.
• Creative intelligence: links creative to results.
• Lifesight MCP: brings measurement context into assistants such as Claude and ChatGPT.

How Lifesight works

Lifesight pulls in channel and sales data, builds causal models and runs experiments, then agents propose budget changes. Changes need team sign-off unless rules allow otherwise. Expert-led services help with data readiness and experiment roadmaps.

Who uses Lifesight?

Marketing, finance and analytics teams at DTC, ecommerce and omnichannel brands, and agencies. The vendor reports SOC 2 Type II and ISO 27001 certification.

Lifesight pricing

Lifesight does not list pricing and scopes services engagements individually. It offers a free Measurement Gap Calculator, and the main call to action is a demo.

Lifesight alternatives

Mutinex focuses on marketing mix modeling and scenario planning. Dynamic Yield is a personalization and experimentation platform. CreativeX measures creative quality and brand compliance.