Birch

What is Birch?

Birch, formerly Revealbot, is an AI-assisted ad automation platform for performance teams running paid social campaigns. It takes over the repetitive work of launching ads, monitoring performance and adjusting budgets across ad accounts.

Key capabilities of Birch

• Stage: bulk-uploads creatives from Google Drive and launches ads across many accounts on Meta, TikTok and Snapchat; tests can run from a Google Sheet.
• Rules: condition-based automation with nested conditions, custom metrics and 20+ actions, checked as often as every 15 minutes.
• Explorer: tracks ad performance, spots creative fatigue and finds top-performing assets.
• Hub: sets up server-side tracking for Meta.
• Birch AI: turns a plain-language request into a working rule.
• Birch MCP: lets AI assistants connect to your Birch account.

How Birch works

You connect ad accounts, upload creatives and launch ads in bulk, then write rules such as pausing ads that exceed a cost target. Rules run on a schedule and can use data from AppsFlyer, Adjust and Hyros. Birch AI can draft a rule from a sentence.

Who uses Birch?

Performance marketers, in-house paid social teams and agencies managing many ad accounts.

Birch pricing

Birch does not list plan prices on its homepage; they are on its pricing page. It offers a 14-day free trial, no credit card required, with cancellation at any time.

Birch alternatives

Lebesgue is another ad analytics and optimization tool for ecommerce advertisers. Segwise focuses on creative analytics and tagging for ad performance. Anyword generates and scores marketing copy rather than automating campaign operations.