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Enterprise personalization and experimentation by Mastercard
Updated
Dynamic Yield is an enterprise personalization platform owned by Mastercard. Its Experience OS covers personalization, discovery and search, recommendations, messaging, journey orchestration, testing, decisioning and analytics in one system.
Dynamic Yield collects behavior and catalog data, decides in real time which experience each visitor sees, and measures results through experiments and reporting. Element, launched in 2023, brings Mastercard data services into the same system.
Dynamic Yield is aimed at large brands that need personalization across channels. It is sold through enterprise contracts, with a Shopify app and an AWS Marketplace listing also available.
Dynamic Yield has no standard list price; buyers receive a custom quote. Per third-party sources, pricing is tiered and depends on business size, monthly visitors and features.
Vidmob analyzes creative performance to improve ads, which is a different job from on-site personalization. CreativeX measures creative quality and brand consistency. HubSpot Breeze is AI inside HubSpot's CRM and marketing tools, suited to mid-market teams. Dynamic Yield differs by focusing on enterprise personalization and testing.
Pricing Model
Subscription
Starting Price
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Free Options
Free trial
Dynamic Yield for individuals and growing teams. See dynamicyield.com for current pricing.
Dynamic Yield for larger organizations with security and admin needs. Contact sales for a quote.
| Feature | Pro Popular | Enterprise |
|---|---|---|
| AI product recommendations | , | |
| A/B testing and optimization | , | |
| Higher usage limits | , | |
| Integrations | , | |
| Email support | , | |
| Everything in Pro | , | |
| Audience segmentation | , | |
| Omnichannel personalization | , | |
| SSO and admin controls | , | |
| Dedicated support | , |
Other
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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