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Conversational commerce platform for WhatsApp campaigns and AI agents
Updated
Charles is a conversational AI and marketing platform for brand-to-customer messaging, mainly on WhatsApp. Brands use it to run campaigns and automations over chat channels, answer customer replies with AI agents, and read campaign performance. Its core assistant, called cowork, builds campaigns and automations from a plain-language description and shows its reasoning, and nothing goes live until a person approves it.
A marketer describes the campaign they want, such as a back-in-stock message or a win-back flow, and cowork drafts the audience, messages and timing. After approval it launches over the chosen channel. Customer replies go to an AI agent that answers questions, recommends products and escalates to a human when needed. Results feed back into reporting, where the platform suggests adjustments.
Charles is built for ecommerce and retail brands that want to talk to customers on WhatsApp and other chat channels, particularly Shopify and Shopware merchants. Marketing, CRM and customer service teams use it for lifecycle messaging and conversational support. Brands without a WhatsApp Business setup will need to arrange that as part of onboarding.
Charles does not publish prices or a free trial on its website. Buyers use the book a demo or talk to sales links to get a quote.
HubSpot Breeze is the AI layer inside HubSpot's CRM, so it suits teams already running marketing and sales in HubSpot rather than WhatsApp-first commerce. Smartly automates paid social advertising and creative at scale, which is a different channel focus from owned messaging. Anyword generates and scores marketing copy, but it does not run conversational campaigns or reply to customers.
Pricing Model
Subscription
Starting Price
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Free Options
Free trial
Charles for individuals and growing teams. See hello-charles.com for current pricing.
Charles for larger organizations with security and admin needs. Contact sales for a quote.
| Feature | Pro Popular | Enterprise |
|---|---|---|
| WhatsApp campaigns | , | |
| AI shopping assistant | , | |
| Higher usage limits | , | |
| Integrations | , | |
| Email support | , | |
| Everything in Pro | , | |
| Journeys and automations | , | |
| Shopify integration | , | |
| SSO and admin controls | , | |
| Dedicated support | , |
Other
Marketing
Communication
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API Types
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
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