Movable Ink

What is Movable Ink?

Movable Ink is a marketing technology platform for personalization at scale, which it calls Programmatic CRM. Studio generates personalized content variations across email, mobile and web, and Da Vinci is an AI decisioning tool for batch messaging.

Key capabilities of Movable Ink

• Studio: generates personalized content variations for individual customers
• Da Vinci decisioning: curates messages and optimizes timing
• Creative scoring and selection: chooses content variants
• Send-time and frequency optimization: tunes cadence per customer
• Goal optimization: optimizes toward business objectives
• Omnichannel delivery: email, mobile and web

How Movable Ink works

Marketers connect data sources and creative, and Studio assembles variations for each customer across channels. Da Vinci then scores and selects content and optimizes send time and frequency to lift batch programs. The platform integrates with nearly 100 partner technologies including Salesforce, Adobe, Braze and Klaviyo.

Who uses Movable Ink?

Enterprise marketing teams in retail, financial services, travel and hospitality, and media use it. Customers named by the vendor include Accor, Audible, Citi, Domino's, JetBlue, Ulta Beauty and Victoria's Secret.

Movable Ink pricing

Movable Ink does not publish pricing. Contracts are enterprise and quote based. A 2023 Forrester study cited by the vendor reports over $20M in benefits over three years with payback in less than six months for customers.

Movable Ink alternatives

Alternatives include Vidmob for creative performance analytics, CreativeX for creative quality scoring, Lifesight for marketing measurement, Mutinex for marketing mix modeling, and Charles for AI marketing workflows.