Lavender

What is Lavender?

Lavender is an AI email coach for sales reps that scores emails as they are written and suggests edits to raise reply rates. It works inside Gmail, Outlook and Outreach and can also draft emails with its Ora assistant.

Key capabilities of Lavender

• Real-time email coaching: Scores each email and flags changes as you type.
• Ora drafting: AI email drafting inside the inbox.
• Historic email analysis: Analyzes past emails to find what drives replies.
• CRM enrichment: Adds prospect context to emails.
• Team insights and leaderboards: Shows managers how reps' emails perform.

How Lavender works

A browser extension sits beside the compose window and analyzes the draft for length, tone, readability and personalization, then recommends edits and a score. Ora can generate a draft from prospect data. Managers see aggregate performance and training progress.

Who uses Lavender?

SDRs, account executives and sales managers who send many outbound emails use Lavender. Teams use the leaderboards and certification content to standardize email quality.

Lavender pricing

Lavender has a free tier. Third-party sources report Starter at $29 per month, Individual Pro at $49 and Teams at $89 per seat, with about 20 percent off annual billing. These figures should be confirmed with the vendor.

Lavender alternatives

Outreach and Salesloft include built-in email guidance, Clay focuses on data enrichment and personalization, and Gong analyzes conversations. Lavender is specialized for email coaching.