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Behavioral data platform for AI and analytics
Snowplow is a behavioral data platform that helps organizations create rich, high-quality, well-structured first-party event data and load it into their own cloud data warehouse or lake. Rather than a black-box analytics tool, Snowplow gives teams control over their tracking schema, data quality, and destination, producing granular behavioral data that powers analytics, machine learning, personalization, and composable CDP use cases.
Snowplow is used by data-mature companies that want to own their customer behavioral data and use it across many downstream applications rather than being locked into a single vendor. It supports strict schemas and validation, real-time and batch loading to Snowflake, BigQuery, Databricks, and Redshift, and governance over how events are defined. For teams building AI and analytics on trustworthy first-party data, Snowplow provides the collection and enrichment layer.
Pricing Model
PAID
Starting Price
Contact vendor
Free Options
Free version, Free trial
| Feature | Cloud Popular | Enterprise |
|---|---|---|
| First-party event tracking | — | |
| Schema validation | — | |
| Warehouse loading | — | |
| Enrichments | — | |
| Data governance | — | |
| Everything in Cloud | — | |
| Advanced governance | — | |
| Private cloud deployment | — | |
| Dedicated support | — | |
| Custom enrichments | — |
Other
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Customer data platform — collect once, send everywhere.
Warehouse-native customer data platform for developers.
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