Freshpaint

Freshpaint is a customer data platform that has become known for privacy-safe data collection, particularly in healthcare, where it helps organizations use marketing and analytics tools without leaking protected health information to third parties. It captures events, governs where data can flow, and blocks or filters sensitive data before it reaches ad platforms and analytics, helping healthcare marketers stay compliant while still measuring and optimizing.

Freshpaint is used by healthcare providers, digital health companies, and privacy-conscious organizations that need to reconcile effective marketing with strict data protection. Beyond healthcare, its automatic event tracking and data governance appeal to teams that want control over customer data flows. With signed BAAs and a focus on compliant data sharing, Freshpaint positions itself at the intersection of customer data and privacy.