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Enterprise customer data platform
mParticle is an enterprise customer data platform that collects customer data from web, mobile, and server sources, unifies it into profiles and audiences, and activates it across hundreds of analytics, marketing, and advertising destinations. It provides data quality controls, identity resolution, real-time audiences, and privacy and consent management, giving large organizations a governed hub for their customer data across a complex martech stack.
mParticle is used by enterprises with high data volumes and many downstream tools that need reliable collection, transformation, and routing without maintaining custom pipelines. Its identity resolution builds unified profiles, its audiences enable real-time personalization, and its governance features support privacy compliance. Now part of Rokt, mParticle remains a leading CDP for companies operating sophisticated, cross-channel customer experiences at scale.
Pricing Model
PAID
Starting Price
Contact vendor
Free Options
Free version
| Feature | Free | Enterprise Popular |
|---|---|---|
| Limited data volume | — | |
| Core integrations | — | |
| Basic audiences | — | |
| SDKs | — | |
| Community support | — | |
| Identity resolution | — | |
| Real-time audiences | — | |
| Privacy and consent | — | |
| Hundreds of integrations | — | |
| Dedicated support | — |
Other
CRM
Analytics
Missing an integration?
API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Open-source data pipeline and event collection
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Customer data platform — collect once, send everywhere.
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