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Customer data, marketing automation, and analytics
Ortto (formerly Autopilot) is a unified customer data, marketing automation, and analytics platform that helps businesses build personalized multichannel journeys from a single customer profile. It combines a customer data platform, a visual journey builder, email and SMS marketing, web and in-app push, live chat, and reporting so marketing teams can act on data without stitching together separate tools.
At its core is the CDP, which merges data from product, CRM, and behavioral sources into unified profiles and segments. The visual Journey Builder then orchestrates campaigns, drip sequences, and lifecycle automations across channels, while built-in analytics and dashboards measure activation, retention, and revenue impact - closing the loop between data and action.
Ortto uses contact-based pricing, with a Starter plan around 199 dollars per month for 5,000 contacts and Professional and Business tiers scaling up from there, plus custom Enterprise plans. Now part of Canva as of April 2026, and used by more than 16,000 customers, it targets product-led and B2C growth teams that want a CDP, automation, and analytics in one AI-assisted platform.
Pricing Model
Subscription
Starting Price
$199/mo
Free Options
Free trial
| Feature | Starter | Professional Popular | Business | Enterprise |
|---|---|---|---|---|
| 5,000 contacts | — | — | — | |
| CDP and journeys | — | — | — | |
| Email and SMS | — | — | — | |
| Live chat | — | — | — | |
| About 169 dollars annual | — | — | — | |
| 10,000 contacts | — | — | — | |
| Advanced journeys | — | — | — | |
| Custom activities | — | — | — | |
| Priority support | — | — | — | |
| Higher contacts | — | — | — | |
| Advanced analytics | — | — | — | |
| Higher send limits | — | — | — | |
| Dedicated onboarding | — | — | — | |
| Custom scale | — | — | — | |
| Dedicated CSM | — | — | — | |
| SSO and security | — | — | — | |
| Custom SLA | — | — | — |
Other
CRM
Finance
Communication
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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