Moz

Moz is an SEO software company whose flagship Moz Pro helps marketers improve organic search visibility. It bundles the core SEO workflows into one toolset: keyword research with difficulty and opportunity scores, rank tracking across locations and devices, site crawls and audits that flag technical issues, and link analysis powered by Moz's Link Explorer and Domain Authority — the widely cited metric Moz created for estimating a site's ranking strength. Moz's tools are built to guide action, not just report data. Site audits prioritize fixes, the keyword explorer suggests terms and clusters worth targeting, and competitive analysis reveals gaps against rivals. Moz Local, a separate product, manages business listings across directories and search to boost local visibility and reputation, while Moz's free tools (MozBar, keyword explorer previews) and its long-running community and learning resources (the Beginner's Guide to SEO, Whiteboard Friday) have made it a well-known starting point for learning SEO. Moz serves SMBs, in-house marketers, and agencies who want an approachable, all-in-one SEO platform. Pricing for Moz Pro is tiered per month with a discount for annual billing: Starter around $49 (or $39 annual), Standard around $99 ($79), Medium around $179 ($143), and Large around $299 ($239), plus Moz Local and enterprise/API options. It competes with Semrush, Ahrefs, SE Ranking, and Similarweb, differentiating on ease of use, Domain Authority, and its educational brand.