Ahrefs vs Moz: Which SEO Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Ahrefs vs Moz, in 15 seconds
Choose Ahrefs if…
- You want the lower entry price
- You want deeper AI and automation features
Choose Moz if…
- You want to trial before paying
- You depend on a broad integration ecosystem
- You have strict security & compliance needs
- You need the broader feature set
Head-to-Head Scorecard
How Ahrefs and Moz score
Moz leads on 5 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
AhrefsNo reviewsMozNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Ahrefs0Moz0 - Ahrefs
Entry Pricing
Lowest published starting price (free plan = lowest)
Ahrefs$29/moMoz$39/mo - Moz
Free Access
Availability of a free plan and/or free trial
AhrefsPaid onlyMozFree trial - Moz
Integrations
Number of listed third-party integrations
Ahrefs6Moz10 - Moz
Features
Number of listed product capabilities
Ahrefs11Moz12 - Ahrefs
AI Features
Capabilities mentioning AI, automation or ML
Ahrefs1Moz— - Moz
Security & Compliance
Number of listed compliance certifications
Ahrefs1Moz3 - Moz
Platforms & Deployment
Supported platforms and deployment options
Ahrefs2Moz3
Feature Comparison
Ahrefs vs Moz feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
AhrefsPricing Comparison
Ahrefs vs Moz pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Ahrefs
$29/mo to start- Site Explorer basics
- Keywords Explorer basics
- Site Audit
- Rank Tracker (limited)
- Core SEO toolset
- More usage credits
- Rank tracking
- 1 seat (add seats for a fee)
- Higher limits
- Content Explorer
- Full historical data
- Batch analysis
- Highest standard limits
- More seats & projects
- Advanced reporting
- Looker Studio integration
- Enterprise limits
- SSO
- Audit logs & controls
- API access
Moz
$39/mo to start- Keyword research
- Rank tracking
- Site crawl
- Domain Authority
- More tracked keywords
- Larger crawl budget
- Link research
- Custom reports
- Higher limits
- More campaigns
- Advanced reporting
- Competitive analysis
- Highest crawl and keyword limits
- Many campaigns
- Advanced link tools
- Priority support
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Ahrefs vs Moz: strengths and trade-offs
Ahrefs
Pros
- Lower starting price ($29/mo)
- Compliance: GDPR
- Stronger AI / automation features
- Public API available
Cons
- No free plan
- No free trial
- Fewer native integrations than the alternative
Moz
Pros
- Free trial offered
- Broad integration ecosystem (10)
- Compliance: SOC 2, GDPR, CCPA
- Public API available
Cons
- No free plan
- Higher starting price ($39/mo)
Buyer Fit
Who should use Ahrefs vs Moz?
Startups
Ahrefs
Ahrefs keeps early-stage costs lowest with its entry tier.
Small businesses
Ahrefs
Ahrefs offers the most accessible pricing for lean teams.
Agencies
Moz
Moz connects to more tools for multi-client workflows.
Enterprises
Moz
Moz leads on compliance and breadth for complex needs.
Ecommerce
Moz
Moz integrates with more of the commerce stack.
SaaS companies
Ahrefs
Ahrefs is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (3)
Only in Ahrefs (3)
Only in Moz (7)
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Ahrefs and Moz against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationAhrefs vs Moz — Frequently Asked Questions
What is the difference between Ahrefs and Moz?
Ahrefs and Moz are both SEO Software solutions. Ahrefs is rated 0.0/5 by 0 users, while Moz is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Ahrefs or Moz?
Based on user ratings, Ahrefs scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Ahrefs or Moz?
Ahrefs is the more affordable option, starting at $29/month.
Does Ahrefs or Moz have a free plan?
Neither Ahrefs nor Moz currently offers a free plan, but Moz provides a free trial.
Can I switch from Ahrefs to Moz?
Switching between Ahrefs and Moz is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Ahrefs vs Moz?
Ahrefs is best suited for teams that prioritise enterprise features. Moz works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Ahrefs vs Moz
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Ahrefs
Ahrefs has the friendliest entry point for new teams.
Best for Enterprise
Moz
Moz leads on compliance and feature breadth.
Best Value
Ahrefs
Ahrefs delivers the lowest cost to get started.
Best AI Features
Ahrefs
Ahrefs ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.