Moz vs Semrush: Which SEO Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.
The Short Answer
Moz vs Semrush, in 15 seconds
Choose Moz if…
- You depend on a broad integration ecosystem
- You have strict security & compliance needs
- You need the broader feature set
Choose Semrush if…
- You want the lower entry price
- You need a genuinely free plan
- You want deeper AI and automation features
Head-to-Head Scorecard
How Moz and Semrush score
It's evenly matched, each leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
MozNo reviewsSemrushNo reviews - Even
Review Volume
Number of verified reviews, a proxy for adoption
Moz0Semrush0 - Semrush
Entry Pricing
Lowest published starting price (free plan = lowest)
Moz$39/moSemrush$117/mo - Semrush
Free Access
Availability of a free plan and/or free trial
MozFree trialSemrushFree plan + trial - Moz
Integrations
Number of listed third-party integrations
Moz10Semrush6 - Moz
Features
Number of listed product capabilities
Moz12Semrush6 - Semrush
AI Features
Capabilities mentioning AI, automation or ML
Moz,Semrush1 - Moz
Security & Compliance
Number of listed compliance certifications
Moz3Semrush1 - Even
Platforms & Deployment
Supported platforms and deployment options
Moz3Semrush3
Feature Comparison
Moz vs Semrush feature breakdown
Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.
Moz
SemrushPricing Comparison
Moz vs Semrush pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Moz
$39/mo to start- Keyword research
- Rank tracking
- Site crawl
- Domain Authority
- More tracked keywords
- Larger crawl budget
- Link research
- Custom reports
- Higher limits
- More campaigns
- Advanced reporting
- Competitive analysis
- Highest crawl and keyword limits
- Many campaigns
- Advanced link tools
- Priority support
Semrush
$117/mo to start- Demo project
- 10 daily reports across vital tools
- Billed annually
- 5 websites, 500 tracked keywords
- Billed annually
- 5 websites, 500 keywords, 50 AI prompts a day, MCP access
- Billed annually
- 15 websites, 1,500 keywords, 100 AI prompts, content optimization
- Billed annually
- 40 websites, 5,000 keywords, 200 AI prompts
- API access, Share of Voice
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Moz vs Semrush: strengths and trade-offs
Moz
Pros
- Free trial offered
- Lower starting price ($39/mo)
- Broad integration ecosystem (10)
- Compliance: SOC 2, GDPR, CCPA
- Public API available
Cons
- No free plan
Semrush
Pros
- Free plan available
- Free trial offered
- Compliance: GDPR
- Stronger AI / automation features
- Public API available
Cons
- Higher starting price ($117/mo)
- Fewer native integrations than the alternative
Buyer Fit
Who should use Moz vs Semrush?
Startups
Semrush
Semrush keeps early-stage costs lowest with its entry tier.
Small businesses
Semrush
Semrush offers the most accessible pricing for lean teams.
Agencies
Moz
Moz connects to more tools for multi-client workflows.
Enterprises
Moz
Moz leads on compliance and breadth for complex needs.
Ecommerce
Moz
Moz integrates with more of the commerce stack.
SaaS companies
Semrush
Semrush is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (3)
Only in Moz (7)
Only in Semrush (3)
Keep Exploring
Other alternatives worth considering
Similar seo software products buyers compare alongside Moz and Semrush.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Moz and Semrush against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationMoz vs Semrush, Frequently Asked Questions
What is the difference between Moz and Semrush?
Moz and Semrush are both SEO Software solutions. Moz is rated 0.0/5 by 0 users, while Semrush is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Moz or Semrush?
Based on user ratings, Moz scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Moz or Semrush?
Moz is the more affordable option, starting at $39/month.
Does Moz or Semrush have a free plan?
Semrush offers a free plan. Moz does not have a free tier but does offer a free trial.
Can I switch from Moz to Semrush?
Switching between Moz and Semrush is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Moz vs Semrush?
Moz is best suited for teams that prioritise enterprise features. Semrush works well for teams looking to start free and scale.
Our Verdict
The bottom line on Moz vs Semrush
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Semrush
Semrush has the friendliest entry point for new teams.
Best for Enterprise
Moz
Moz leads on compliance and feature breadth.
Best Value
Semrush
Semrush delivers the lowest cost to get started.
Best AI Features
Semrush
Semrush ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.