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All-in-one SEO toolset for keywords, backlinks, and site audits.
Ahrefs is one of the most widely used SEO platforms, built on a massive crawler and index of the web that powers keyword research, backlink analysis, competitor research, rank tracking, and technical site audits. Marketers and SEO teams use it to find what to rank for, see who is linking to whom, audit their site for issues, and track positions over time — all from data Ahrefs collects with one of the largest link indexes in the industry.
Its core tools are Site Explorer (analyze any site's traffic and backlinks), Keywords Explorer (keyword ideas, difficulty, and volume), Site Audit (technical SEO crawl), Rank Tracker (position monitoring), and Content Explorer (find top-performing content). Ahrefs has also added AI features and, notably, moved into answer-engine and AI-search visibility tracking as search shifts toward AI overviews and chatbots.
Ahrefs suits SEO professionals, content marketers, agencies, and businesses serious about organic growth. Pricing is by plan with usage limits (and per-seat add-ons), and a newer lower-cost Starter tier lowered the entry point, though heavy or agency use still lands on the higher plans.
Pricing Model
Per plan, per month
Starting Price
$29/mo
Free Options
None
Entry tier (monthly) with core tools and lower usage limits.
~$129/month ($108 annual). For individuals and small sites.
~$249/month ($208 annual). For professionals and growing teams.
~$449/month ($374 annual). For agencies and larger teams.
From ~$1,499/month (annual commitment). For large organizations.
| Feature | Starter | Lite | Standard Popular | Advanced | Enterprise |
|---|---|---|---|---|---|
| Site Explorer basics | — | — | — | — | |
| Keywords Explorer basics | — | — | — | — | |
| Site Audit | — | — | — | — | |
| Rank Tracker (limited) | — | — | — | — | |
| Web Explorer credits | — | — | — | — | |
| Core SEO toolset | — | — | — | — | |
| More usage credits | — | — | — | — | |
| Rank tracking | — | — | — | — | |
| 1 seat (add seats for a fee) | — | — | — | — | |
| Historical data (limited) | — | — | — | — | |
| Higher limits | — | — | — | — | |
| Content Explorer | — | — | — | — | |
| Full historical data | — | — | — | — | |
| Batch analysis | — | — | — | — | |
| More rank-tracking keywords | — | — | — | — | |
| Highest standard limits | — | — | — | — | |
| More seats & projects | — | — | — | — | |
| Advanced reporting | — | — | — | — | |
| Looker Studio integration | — | — | — | — | |
| Priority access | — | — | — | — | |
| Enterprise limits | — | — | — | — | |
| SSO | — | — | — | — | |
| Audit logs & controls | — | — | — | — | |
| API access | — | — | — | — | |
| Dedicated support | — | — | — | — |
Other
Communication
Analytics
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API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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