Kommo

Kommo (formerly amoCRM) is a messenger-based sales CRM built for teams that sell through conversations — especially over WhatsApp, Instagram, Facebook Messenger, Telegram, and live chat. It brings all these messaging channels into a unified inbox tied to a sales pipeline, so leads from chats become deals you can track and manage. With automation, chatbots (Salesbot), and a visual pipeline, Kommo helps small and midsize sales teams capture, nurture, and close leads that come through modern messaging apps rather than just email and phone — a growing way customers want to buy.

The platform centers on conversational selling and automation. A unified inbox consolidates messenger conversations; drag-and-drop pipelines and lead cards track deals; and the Salesbot no-code chatbot builder automates responses, qualification, and follow-ups across channels. Kommo adds lead capture from many sources, task automation, templates, analytics, and a marketplace of integrations (plus an API). Its messenger-first approach — treating chat apps as first-class sales channels — differentiates it from traditional email-centric CRMs, making it popular with businesses in markets where WhatsApp and Instagram drive sales.

Kommo serves small and midsize sales teams that sell via messaging apps and want a conversational CRM. Pricing is per user with a 6-month minimum term (14-day free trial): Base around $15/user/month (essential CRM), Advanced around $25/user/month (sales automation and Salesbot), Pro around $45/user/month (advanced tools), and custom Enterprise, with discounts for longer terms. It competes with Pipedrive, HubSpot, Salesflare, and Close, differentiating on messenger-based selling with unified chat channels and chatbots.