folk

folk is a modern, lightweight CRM built around relationships rather than rigid sales processes. It's designed to be simple and pleasant to use, so teams and individuals can actually keep their contacts, deals, and outreach organized without the overhead of a heavy CRM. folk syncs contacts from your email, calendar, and LinkedIn, lets you build flexible pipelines for any use case (sales, partnerships, fundraising, recruiting, community), and keeps everything in a clean, collaborative workspace — appealing to agencies, startups, VCs, and small teams.

The platform blends CRM with outreach and enrichment. A browser extension and integrations pull contacts and enrich them automatically; customizable pipelines and views track relationships and deals your way; and built-in email outreach with templates, sequences, and tracking lets you nurture contacts without a separate tool. folk emphasizes ease and speed — one-click imports, smart fields, reminders, and shared team workspaces — plus AI features to help draft messages and manage contacts, positioning itself as the CRM teams enjoy using.

folk serves agencies, startups, investors, and small teams that want a flexible, easy relationship CRM. Pricing is per seat (billed annually): Standard around $24–$30, Premium around $40–$60, and a Custom/higher tier from around $80–$100 per seat/month, with a 14-day free trial and no permanent free plan (annual billing saves ~20%). It competes with Copper, Streak, Attio, and HubSpot, differentiating on lightweight flexibility, relationship focus, and built-in outreach.