Copper

Copper is a CRM designed to work seamlessly inside Google Workspace, so teams manage relationships without leaving Gmail, Google Calendar, and Google Drive. Instead of manual data entry, Copper automatically captures contacts, emails, and activity from your inbox and calendar, keeping records up to date. Its deep Google integration and clean, familiar interface make it especially popular with agencies, consultancies, real estate, and other relationship-driven businesses already living in Google Workspace.

The platform focuses on effortless relationship and pipeline management. It logs interactions automatically, provides visual sales pipelines with drag-and-drop stages, and adds tasks, reminders, and follow-up nudges so nothing slips. Workflow automation handles repetitive steps; reporting tracks pipeline, activity, and forecasts; and it manages leads, contacts, companies, and projects. Because it runs inside Gmail and syncs with Google, adoption is easy for teams that resist heavier CRMs — Copper aims to be the CRM people actually use.

Copper serves small and midsize relationship-based businesses, especially Google Workspace users. Pricing is per user (billed annually): Starter around $9, Basic around $23, Professional around $59, and Business around $99 per user per month, with a free trial (no permanent free plan); the practical entry point for full CRM is Professional. It competes with HubSpot, Pipedrive, Salesforce, and Streak, differentiating on native Google Workspace integration and automatic activity capture.