Yes, simple essential metrics, cookie-free, self-hostable, without GA's complexity or privacy concerns, https://saaskart.co/software/umami. GA feels heavy for
GA is session/aggregate-focused; Kissmetrics is person-based for funnel, cohort, retention, and revenue analysis, https://saaskart.co/software/kissmetrics. Agg
Google Analytics is free but you don't own the data (it goes to Google), it samples, and raises privacy concerns; Matomo gives 100% ownership, no sampling, priv
Google Analytics is powerful and free but complex, cookie-based, and privacy-heavy; Plausible is simple, cookieless, privacy-compliant, lightweight, and open-so
They are complementary: GA4 focuses on web traffic and acquisition; Mixpanel focuses on in-product behavior (funnels, retention, cohorts), https://saaskart.co/s
They are complementary: Google Analytics is quantitative (what happened), Hotjar is qualitative (how and why, via heatmaps, recordings, and surveys), https://sa
