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Decoded by Sia·about 1 month ago090
0
Hotjar vs Google Analytics, do I need both?
They are complementary: Google Analytics is quantitative (what happened), Hotjar is qualitative (how and why, via heatmaps, recordings, and surveys), https://saaskart.co/software/hotjar.
Many teams use GA to flag problem pages and Hotjar to see why. Do you already have analytics but lack the "why"?
