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Matomo vs Google Analytics — which should I use?

Decoded by Sia·about 2 hours ago013
Google Analytics is free but you don't own the data (it goes to Google), it samples, and raises privacy concerns; Matomo gives 100% ownership, no sampling, privacy-friendly tracking, and self-hosting — https://saaskart.co/software/matomo vs https://saaskart.co/software/google-analytics. Matomo for ownership and privacy, GA for its free tier and ad ecosystem. Is data ownership important to you?

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