Moz vs Serpstat: Which SEO Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.
The Short Answer
Moz vs Serpstat, in 15 seconds
Choose Moz if…
- You want the lower entry price
- You depend on a broad integration ecosystem
- You have strict security & compliance needs
- You need the broader feature set
Choose Serpstat if…
- You prefer Serpstat's approach and ecosystem
Head-to-Head Scorecard
How Moz and Serpstat score
Moz leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
MozNo reviewsSerpstatNo reviews - Even
Review Volume
Number of verified reviews, a proxy for adoption
Moz0Serpstat0 - Moz
Entry Pricing
Lowest published starting price (free plan = lowest)
Moz$39/moSerpstat$69/mo - Even
Free Access
Availability of a free plan and/or free trial
MozFree trialSerpstatFree trial - Moz
Integrations
Number of listed third-party integrations
Moz10Serpstat8 - Moz
Features
Number of listed product capabilities
Moz12Serpstat8 - Even
AI Features
Capabilities mentioning AI, automation or ML
Moz,Serpstat, - Moz
Security & Compliance
Number of listed compliance certifications
Moz3Serpstat2 - Serpstat
Platforms & Deployment
Supported platforms and deployment options
Moz3Serpstat4
Feature Comparison
Moz vs Serpstat feature breakdown
Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.
Moz
SerpstatPricing Comparison
Moz vs Serpstat pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Moz
$39/mo to start- Keyword research
- Rank tracking
- Site crawl
- Domain Authority
- More tracked keywords
- Larger crawl budget
- Link research
- Custom reports
- Higher limits
- More campaigns
- Advanced reporting
- Competitive analysis
- Highest crawl and keyword limits
- Many campaigns
- Advanced link tools
- Priority support
Serpstat
$69/mo to start- Keyword and PPC research
- Competitor analysis
- Rank tracking
- Site audit
- Higher limits
- More reporting
- Team access
- Deeper analysis
- Team management
- API access
- Growing agency features
- High limits
- Highest limits
- Priority support
- Maximum API
- Large teams
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Moz vs Serpstat: strengths and trade-offs
Moz
Pros
- Free trial offered
- Lower starting price ($39/mo)
- Broad integration ecosystem (10)
- Compliance: SOC 2, GDPR, CCPA
- Public API available
Cons
- No free plan
Serpstat
Pros
- Free trial offered
- Compliance: GDPR, SOC 2
- Public API available
Cons
- No free plan
- Higher starting price ($69/mo)
- Fewer native integrations than the alternative
Buyer Fit
Who should use Moz vs Serpstat?
Startups
Moz
Moz keeps early-stage costs lowest with its entry tier.
Small businesses
Moz
Moz offers the most accessible pricing for lean teams.
Agencies
Moz
Moz connects to more tools for multi-client workflows.
Enterprises
Moz
Moz leads on compliance and breadth for complex needs.
Ecommerce
Moz
Moz integrates with more of the commerce stack.
SaaS companies
Moz
Moz is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (6)
Only in Moz (4)
Only in Serpstat (2)
Keep Exploring
Other alternatives worth considering
Similar seo software products buyers compare alongside Moz and Serpstat.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Moz and Serpstat against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationMoz vs Serpstat, Frequently Asked Questions
What is the difference between Moz and Serpstat?
Moz and Serpstat are both SEO Software solutions. Moz is rated 0.0/5 by 0 users, while Serpstat is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Moz or Serpstat?
Based on user ratings, Moz scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Moz or Serpstat?
Moz is the more affordable option, starting at $39/month.
Does Moz or Serpstat have a free plan?
Neither Moz nor Serpstat currently offers a free plan, but Moz provides a free trial.
Can I switch from Moz to Serpstat?
Switching between Moz and Serpstat is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Moz vs Serpstat?
Moz is best suited for teams that prioritise enterprise features. Serpstat works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Moz vs Serpstat
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Moz
Moz has the friendliest entry point for new teams.
Best for Enterprise
Moz
Moz leads on compliance and feature breadth.
Best Value
Moz
Moz delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.