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All-in-one SEO and PPC research platform
Serpstat is an all-in-one SEO and PPC growth-hacking platform that provides keyword research, competitor analysis, backlink analysis, rank tracking, site auditing, and PPC research in a single tool. It positions itself as an affordable alternative to premium SEO suites for marketers, agencies, and businesses.
The platform covers the core SEO workflow: discover keywords and analyze their difficulty and volume, research competitors' organic and paid strategies, audit sites for technical issues, track rankings, and analyze backlinks. Its combination of features at lower price points than the biggest suites makes it popular with cost-conscious SEOs and agencies who want broad functionality without premium pricing.
Serpstat offers tiered plans - commonly Lite at 69 dollars per month, Standard at 149 dollars, Advanced at 299 dollars, and Enterprise at 499 dollars - scaling by limits, users, and API access, with roughly 16 percent off annual billing and a 7-day free trial. Aimed at SEOs, agencies, and marketers, it competes with Ahrefs, Semrush, Mangools, SE Ranking, and Ubersuggest.
Pricing Model
subscription
Starting Price
$69/mo
Free Options
Free trial
| Feature | Lite | Standard | Advanced | Enterprise |
|---|---|---|---|---|
| Keyword and PPC research | — | — | — | |
| Competitor analysis | — | — | — | |
| Rank tracking | — | — | — | |
| Site audit | — | — | — | |
| For freelancers and small business | — | — | — | |
| Higher limits | — | — | — | |
| More reporting | — | — | — | |
| Team access | — | — | — | |
| Deeper analysis | — | — | — | |
| 16 percent off annual | — | — | — | |
| Team management | — | — | — | |
| API access | — | — | — | |
| Growing agency features | — | — | — | |
| High limits | — | — | — | |
| Priority support | — | — | ||
| Highest limits | — | — | — | |
| Maximum API | — | — | — | |
| Large teams | — | — | — | |
| Custom needs | — | — | — |
Other
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
All-in-one SEO toolset for keywords, backlinks, and site audits.
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