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HubSpot vs Retention Science: Which CRM Software Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

HubSpot
HubSpot
Leads 6/9
Rating
,
Reviews
0
From
$0/mo

in CRM Software

Retention Science
Retention Science
Rating
,
Reviews
0
From
Custom

in Marketing Automation

Jump to scorecard Ask SIA

The Short Answer

HubSpot vs Retention Science, in 15 seconds

Choose HubSpot if…

  • You want the lower entry price
  • You need a genuinely free plan
  • You want to trial before paying
  • You depend on a broad integration ecosystem

Choose Retention Science if…

  • You prefer Retention Science's approach and ecosystem

Head-to-Head Scorecard

How HubSpot and Retention Science score

HubSpot leads on 6 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    HubSpot
    No reviews
    Retention
    No reviews

  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    HubSpot
    0
    Retention
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    HubSpot
    HubSpot
    $0/mo
    Retention
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    HubSpot
    HubSpot
    Free plan + trial
    Retention
    Paid only

  • Integrations

    Number of listed third-party integrations

    HubSpot
    HubSpot
    10
    Retention
    0

  • Features

    Number of listed product capabilities

    HubSpot
    HubSpot
    12
    Retention
    8

  • AI Features

    Capabilities mentioning AI, automation or ML

    Even
    HubSpot
    2
    Retention
    2

  • Security & Compliance

    Number of listed compliance certifications

    HubSpot
    HubSpot
    4
    Retention
    ,

  • Platforms & Deployment

    Supported platforms and deployment options

    HubSpot
    HubSpot
    5
    Retention
    2

Feature Comparison

HubSpot vs Retention Science feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

HubSpot
Retention Science
Overview
User rating
,
,
Pricing model
Freemium, per seat + contacts
QUOTE_BASED
Starting price
$0/mo
Custom
Free version
Free trial
Features
Key capabilities
CRM and contact managementMarketing automationEmail marketingSales pipeline and dealsSequences and quotesHelp desk and tickets+6
AI email personalizationSMS marketingPredictive analyticsSend time optimizationProduct recommendationsWorkflow editor+2
AI features
Marketing automationAI (Breeze) agents and copilots
AI email personalizationPredictive analytics
Integrations & API
Integrations
GmailOutlookSalesforceSlackShopifyZapier+4
,
Public API
Platforms
Deployment
CloudSaaS
Cloud
Platforms
WebiOSAndroid
Web
Mobile support
Security & Compliance
Compliance
SOC 2ISO 27001GDPRHIPAA
,
Vendor
Company
,
,
Verified
Founded
,
,
Headquarters
,
,

Pricing Comparison

HubSpot vs Retention Science pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

HubSpot

$0/mo to start
Free ToolsFree
  • Free CRM
  • Contact management
  • Email marketing (limited)
  • Forms and live chat
Starter$20/month
  • All hubs at Starter level
  • Marketing automation (basic)
  • Sales pipeline
  • Help desk
Professional$100/month
  • Advanced automation
  • Sequences and forecasting
  • Custom reporting
  • Omni-channel marketing
EnterpriseCustom
  • Advanced permissions
  • Custom objects
  • Predictive lead scoring
  • Sandboxes

Retention Science

Custom to start
CustomCustom
  • Pricing available on request from the vendor

Total cost of ownership factors

Free planHubSpot Retention
Free trial to evaluateHubSpot Retention
Transparent published pricingHubSpot Retention
Public API (build vs. buy add-ons)HubSpot Retention

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

HubSpot vs Retention Science: strengths and trade-offs

HubSpot

Pros

  • Free plan available
  • Free trial offered
  • Broad integration ecosystem (10)
  • Compliance: SOC 2, ISO 27001, GDPR
  • Public API available

Cons

    Retention Science

    Pros

      Cons

      • No free plan
      • No free trial
      • Pricing is quote-based (less transparent)
      • Fewer native integrations than the alternative
      • No compliance certifications listed

      Buyer Fit

      Who should use HubSpot vs Retention Science?

      Startups

      HubSpot

      HubSpot keeps early-stage costs lowest with its entry tier.

      Small businesses

      HubSpot

      HubSpot offers the most accessible pricing for lean teams.

      Agencies

      HubSpot

      HubSpot connects to more tools for multi-client workflows.

      Enterprises

      HubSpot

      HubSpot leads on compliance and breadth for complex needs.

      Ecommerce

      HubSpot

      HubSpot integrates with more of the commerce stack.

      SaaS companies

      HubSpot

      HubSpot is the more developer- and automation-friendly choice.

      Integration overlap

      Only in HubSpot (10)

      GmailOutlookSalesforceSlackShopifyZapierStripeZoomGoogle AdsWordPress

      Only in Retention Science (0)

      Keep Exploring

      Other alternatives worth considering

      Similar crm software products buyers compare alongside HubSpot and Retention Science.

      Salesforce

      Salesforce

      $25/mo
      Pipedrive

      Pipedrive

      $14/mo
      Zoho CRM

      Zoho CRM

      ₹800/mo
      Marketo

      Marketo

      Custom
      ActiveCampaign

      ActiveCampaign

      $15/mo
      Braze

      Braze

      Custom
      More HubSpot alternatives →More Retention Science alternatives →

      Ask SIA which solution fits your business

      SIA, Saaskart's AI buying assistant, weighs HubSpot and Retention Science against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

      Get a personalised recommendation

      HubSpot vs Retention Science, Frequently Asked Questions

      What is the difference between HubSpot and Retention Science?

      HubSpot and Retention Science are both CRM Software solutions. HubSpot is rated 0.0/5 by 0 users, while Retention Science is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

      Which is better, HubSpot or Retention Science?

      Based on user ratings, HubSpot scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

      Which is cheaper, HubSpot or Retention Science?

      HubSpot is the more affordable option, starting at $0/month.

      Does HubSpot or Retention Science have a free plan?

      HubSpot offers a free plan. Retention Science does not have a free tier but does offer a free trial.

      Can I switch from HubSpot to Retention Science?

      Switching between HubSpot and Retention Science is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

      Who should use HubSpot vs Retention Science?

      HubSpot is best suited for teams that prioritise enterprise features. Retention Science works well for teams needing advanced capabilities.

      Our Verdict

      The bottom line on HubSpot vs Retention Science

      Best Overall

      Either

      It's a tie balances user satisfaction and proven adoption.

      Best for Startups

      HubSpot

      HubSpot has the friendliest entry point for new teams.

      Best for Enterprise

      HubSpot

      HubSpot leads on compliance and feature breadth.

      Best Value

      HubSpot

      HubSpot delivers the lowest cost to get started.

      Best AI Features

      Either

      Comparable AI capabilities on both sides.

      Highest Rated

      Either

      Both earn equal user ratings.

      Ready to decide between HubSpot and Retention Science?

      Visit HubSpot Visit Retention Science Ask SIA
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