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Muck Rack vs Similarweb: Which Public Relations Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Rating
,
Reviews
0
From
Custom

in Public Relations

Leads 4/9
Rating
,
Reviews
0
From
Free

in Analytics & BI

The Short Answer

Muck Rack vs Similarweb, in 15 seconds

Choose Muck Rack if…

  • You depend on a broad integration ecosystem
  • You need the broader feature set

Choose Similarweb if…

  • You want the lower entry price
  • You need a genuinely free plan
  • You want to trial before paying
  • You want deeper AI and automation features

Head-to-Head Scorecard

How Muck Rack and Similarweb score

Similarweb leads on 4 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Muck
    No reviews
    Similarweb
    No reviews
  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    Muck
    0
    Similarweb
    0
  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Similarweb
    Muck
    Custom
    Similarweb
    Free
  • Free Access

    Availability of a free plan and/or free trial

    Similarweb
    Muck
    Paid only
    Similarweb
    Free plan + trial
  • Integrations

    Number of listed third-party integrations

    Muck Rack
    Muck
    6
    Similarweb
    0
  • Features

    Number of listed product capabilities

    Muck Rack
    Muck
    8
    Similarweb
    6
  • AI Features

    Capabilities mentioning AI, automation or ML

    Similarweb
    Muck
    ,
    Similarweb
    1
  • Security & Compliance

    Number of listed compliance certifications

    Similarweb
    Muck
    2
    Similarweb
    3
  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Muck
    3
    Similarweb
    3

Feature Comparison

Muck Rack vs Similarweb feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

Muck Rack
Similarweb
Overview
User rating
,
,
Pricing model
Custom
Custom
Starting price
Custom
Free
Free version
Free trial
Features
Key capabilities
Journalist databaseMedia listsPitchingMonitoringReportsAdvanced monitoring+2
Web intelligenceApp intelligenceRetail intelligenceSales intelligenceAI search trackingData API
AI features
,
AI search tracking
Integrations & API
Integrations
GmailOutlookSlackSalesforceXGoogle Analytics
,
Public API
Platforms
Deployment
CloudSaaS
CloudSaaS
Platforms
Web
Web
Mobile support
Security & Compliance
Compliance
SOC 2GDPR
SOC 2GDPRISO 27001
Vendor
Company
,
,
Verified
Founded
2009
2007
Headquarters
New York, USA
Tel Aviv, Israel

Pricing Comparison

Muck Rack vs Similarweb pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Muck Rack

Custom to start
PR PlatformCustom
  • Journalist database
  • Pitching
  • Monitoring
  • Reports
EnterpriseCustom
  • API access
  • Advanced monitoring
  • Team collaboration
  • Integrations

Similarweb

Free to start
CustomCustom

Total cost of ownership factors

Free planMuck Similarweb
Free trial to evaluateMuck Similarweb
Transparent published pricingMuck Similarweb
Public API (build vs. buy add-ons)Muck Similarweb

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Muck Rack vs Similarweb: strengths and trade-offs

Muck Rack

Pros

  • Broad integration ecosystem (6)
  • Compliance: SOC 2, GDPR
  • Public API available

Cons

  • No free plan
  • No free trial
  • Pricing is quote-based (less transparent)

Similarweb

Pros

  • Free plan available
  • Free trial offered
  • Compliance: SOC 2, GDPR, ISO 27001
  • Stronger AI / automation features
  • Public API available

Cons

  • Fewer native integrations than the alternative

Buyer Fit

Who should use Muck Rack vs Similarweb?

Startups

Similarweb

Similarweb keeps early-stage costs lowest with its entry tier.

Small businesses

Similarweb

Similarweb offers the most accessible pricing for lean teams.

Agencies

Muck Rack

Muck Rack connects to more tools for multi-client workflows.

Enterprises

Similarweb

Similarweb leads on compliance and breadth for complex needs.

Ecommerce

Muck Rack

Muck Rack integrates with more of the commerce stack.

SaaS companies

Similarweb

Similarweb is the more developer- and automation-friendly choice.

Integration overlap

Only in Muck Rack (6)

GmailOutlookSlackSalesforceXGoogle Analytics

Only in Similarweb (0)

Keep Exploring

Other alternatives worth considering

Similar public relations products buyers compare alongside Muck Rack and Similarweb.

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs Muck Rack and Similarweb against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

Muck Rack vs Similarweb, Frequently Asked Questions

What is the difference between Muck Rack and Similarweb?

Muck Rack and Similarweb are both Public Relations solutions. Muck Rack is rated 0.0/5 by 0 users, while Similarweb is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, Muck Rack or Similarweb?

Based on user ratings, Muck Rack scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Muck Rack or Similarweb?

Similarweb is the more affordable option with a free plan available.

Does Muck Rack or Similarweb have a free plan?

Similarweb offers a free plan. Muck Rack does not have a free tier but does offer a free trial.

Can I switch from Muck Rack to Similarweb?

Switching between Muck Rack and Similarweb is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use Muck Rack vs Similarweb?

Muck Rack is best suited for teams that prioritise enterprise features. Similarweb works well for teams looking to start free and scale.

Our Verdict

The bottom line on Muck Rack vs Similarweb

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Similarweb

Similarweb has the friendliest entry point for new teams.

Best for Enterprise

Similarweb

Similarweb leads on compliance and feature breadth.

Best Value

Similarweb

Similarweb delivers the lowest cost to get started.

Best AI Features

Similarweb

Similarweb ships more AI and automation.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between Muck Rack and Similarweb?

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