Similarweb

What is Similarweb?

Similarweb is a digital market intelligence platform that provides traffic, competitor and audience data for websites, apps and online retail. Marketers, analysts and sales teams use it to benchmark markets and find prospects.

Key features of Similarweb

• Web Intelligence: market research, competitive analysis, benchmarking and SEO tools.
• App Intelligence: app usage, ratings, reviews and demographics.
• Retail Intelligence: Amazon sales, pricing, keywords and shopper behavior.
• Sales Intelligence: lead generation, contact data and lead scoring.
• AI Search Intelligence: brand visibility, citations and sentiment across AI chatbots.
• APIs and data feeds: Data-as-a-Service API, Data Hub and an MCP offering.
• Free tools: traffic checker, keyword generator and a browser extension.

How Similarweb works

Similarweb collects traffic and engagement estimates and exposes them in dashboards, reports and APIs. Users compare competitors, track keywords and share of traffic, and export data to their own systems.

Who uses Similarweb?

The vendor reports more than 6,000 customers and over 200 Fortune 500 companies. Marketing, SEO, product, sales and investor teams use it.

Similarweb pricing

Similarweb does not list prices on its homepage; it offers a free trial and sales contact, and some free tools.

Similarweb integrations

Similarweb offers CRM integrations and a sales extension, a Data-as-a-Service API, data feeds and an MCP offering.

Similarweb alternatives

Semrush and Ahrefs are SEO suites with stronger keyword and backlink tools. Brandwatch focuses on social listening and consumer research. Google Analytics measures your own site traffic rather than competitors.