Hotjar vs Maze: Which Conversion Optimization Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Hotjar vs Maze, in 15 seconds
Choose Hotjar if…
- You have strict security & compliance needs
- You need the broader feature set
Choose Maze if…
- You want deeper AI and automation features
Head-to-Head Scorecard
How Hotjar and Maze score
It's evenly matched — each leads on 2 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
HotjarNo reviewsMazeNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Hotjar0Maze0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
Hotjar$32/moMaze$0/mo - Even
Free Access
Availability of a free plan and/or free trial
HotjarFree plan + trialMazeFree plan + trial - Even
Integrations
Number of listed third-party integrations
Hotjar8Maze8 - Hotjar
Features
Number of listed product capabilities
Hotjar11Maze8 - Maze
AI Features
Capabilities mentioning AI, automation or ML
Hotjar—Maze1 - Hotjar
Security & Compliance
Number of listed compliance certifications
Hotjar4Maze2 - Maze
Platforms & Deployment
Supported platforms and deployment options
Hotjar2Maze3
Feature Comparison
Hotjar vs Maze feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Hotjar
MazePricing Comparison
Hotjar vs Maze pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Hotjar
$32/mo to start- Heatmaps
- Session recordings (limited)
- 3 surveys (Ask)
- Automatic data capture
- More daily sessions
- Unlimited heatmaps
- Filters
- Highlights
- Higher session volume
- Advanced filters
- Funnels
- Frustration signals
- Highest session volume
- Custom filtering
- SSO (higher tiers)
- Priority support
Maze
$0/mo to start- 1 study per month
- 5 seats
- Basic study types
- Automated metrics
- About 75 dollars annual
- Up to 3 seats
- 100 testers per month
- Figma and XD integration
- 3 seats plus add-ons
- Higher response limits
- Collaboration features
- Advanced analytics
- Custom pricing
- AI and panel add-ons
- SSO
- Dedicated support
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Hotjar vs Maze: strengths and trade-offs
Hotjar
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, ISO 27001, GDPR
- Public API available
Cons
- Higher starting price ($32/mo)
Maze
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Compliance: GDPR, SOC 2
- Stronger AI / automation features
- Public API available
Cons
Buyer Fit
Who should use Hotjar vs Maze?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Hotjar
Hotjar connects to more tools for multi-client workflows.
Enterprises
Hotjar
Hotjar leads on compliance and breadth for complex needs.
Ecommerce
Maze
Maze integrates with more of the commerce stack.
SaaS companies
Maze
Maze is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (2)
Only in Hotjar (6)
Only in Maze (6)
Keep Exploring
Other alternatives worth considering
Similar conversion optimization products buyers compare alongside Hotjar and Maze.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Hotjar and Maze against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationHotjar vs Maze — Frequently Asked Questions
What is the difference between Hotjar and Maze?
Hotjar and Maze are both Conversion Optimization solutions. Hotjar is rated 0.0/5 by 0 users, while Maze is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Hotjar or Maze?
Based on user ratings, Hotjar scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Hotjar or Maze?
Maze is the more affordable option, starting at $0/month.
Does Hotjar or Maze have a free plan?
Hotjar offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from Hotjar to Maze?
Switching between Hotjar and Maze is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Hotjar vs Maze?
Hotjar is best suited for teams that prioritise enterprise features. Maze works well for teams looking to start free and scale.
Our Verdict
The bottom line on Hotjar vs Maze
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Hotjar
Hotjar leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Maze
Maze ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.