Ab Tasty

AB Tasty is an experience optimization platform used by marketing, product, and e-commerce teams to test, personalize, and roll out digital experiences that lift conversion and engagement. On the client side, a visual editor lets non-technical users build A/B, split, and multivariate tests and personalization campaigns without code, using audience targeting, nudges, and widgets to tailor what each visitor sees. On the product side, its feature experimentation and flagging (via the Flagship offering) extend the same rigor to server-side rollouts and back-end logic.

The platform's strength is combining experimentation with sophisticated personalization at enterprise scale. AB Tasty segments audiences using behavioral data and AI, connects to DMPs and CDPs for richer targeting, and orchestrates campaigns across channels, with an emphasis on merchandising and commerce use cases. Statistical reporting, rollback controls, and a strong services and customer-success motion help large brands run high-volume programs safely, and EmotionsAI adds intent-based audience insights to personalization.

AB Tasty is aimed squarely at mid-market and enterprise organizations rather than small teams, and it prices accordingly: quotes are custom, based on traffic volume, active campaigns, and the modules chosen (an Essentials tier for core experimentation and an Elite tier adding third-party audiences and advanced APIs), typically landing in the tens of thousands of dollars per year. It competes with Optimizely, VWO, and Statsig, differentiating on personalization depth, commerce focus, and hands-on support.