Brevo vs Mailchimp: Which Marketing Automation Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Brevo vs Mailchimp, in 15 seconds
Choose Brevo if…
- You prefer Brevo's approach and ecosystem
Choose Mailchimp if…
- You depend on a broad integration ecosystem
- You want deeper AI and automation features
- You need the broader feature set
Head-to-Head Scorecard
How Brevo and Mailchimp score
Mailchimp leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
BrevoNo reviewsMailchimpNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Brevo0Mailchimp0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
Brevo$9/moMailchimp$13/mo - Even
Free Access
Availability of a free plan and/or free trial
BrevoFree plan + trialMailchimpFree plan + trial - Mailchimp
Integrations
Number of listed third-party integrations
Brevo8Mailchimp10 - Mailchimp
Features
Number of listed product capabilities
Brevo11Mailchimp12 - Mailchimp
AI Features
Capabilities mentioning AI, automation or ML
Brevo1Mailchimp3 - Even
Security & Compliance
Number of listed compliance certifications
Brevo3Mailchimp3 - Mailchimp
Platforms & Deployment
Supported platforms and deployment options
Brevo4Mailchimp5
Feature Comparison
Brevo vs Mailchimp feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
BrevoPricing Comparison
Brevo vs Mailchimp pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Brevo
$9/mo to start- 300 emails/day
- Unlimited contacts
- Email templates
- SMS & WhatsApp (pay-as-you-go)
- From 5,000 emails/month
- No daily sending limit
- Basic automation
- No Brevo logo (add-on)
- Marketing automation
- A/B testing
- Advanced statistics
- Predictive sending
- Custom email volume
- Advanced security & SSO
- Sub-account management
- Dedicated support
Mailchimp
$13/mo to start- Up to 250 contacts
- 500 monthly email sends
- 1 audience
- Basic templates
- Email and landing pages
- A/B testing
- Basic automations
- Multiple audiences
- Customer Journey Builder
- Predictive segmentation
- Send-time optimization
- Dynamic content
- Advanced segmentation
- Comparative reporting
- Multivariate testing
- Unlimited seats and roles
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Brevo vs Mailchimp: strengths and trade-offs
Brevo
Pros
- Free plan available
- Free trial offered
- Lower starting price ($9/mo)
- Compliance: SOC 2 Type II, ISO 27001, GDPR
- Public API available
Cons
- Fewer native integrations than the alternative
Mailchimp
Pros
- Free plan available
- Free trial offered
- Broad integration ecosystem (10)
- Compliance: SOC 2, GDPR, CCPA
- Stronger AI / automation features
- Public API available
Cons
- Higher starting price ($13/mo)
Buyer Fit
Who should use Brevo vs Mailchimp?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Mailchimp
Mailchimp connects to more tools for multi-client workflows.
Enterprises
Mailchimp
Mailchimp leads on compliance and breadth for complex needs.
Ecommerce
Mailchimp
Mailchimp integrates with more of the commerce stack.
SaaS companies
Mailchimp
Mailchimp is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (7)
Only in Brevo (1)
Only in Mailchimp (3)
Keep Exploring
Other alternatives worth considering
Similar marketing automation products buyers compare alongside Brevo and Mailchimp.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Brevo and Mailchimp against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationBrevo vs Mailchimp — Frequently Asked Questions
What is the difference between Brevo and Mailchimp?
Brevo and Mailchimp are both Marketing Automation solutions. Brevo is rated 0.0/5 by 0 users, while Mailchimp is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Brevo or Mailchimp?
Based on user ratings, Brevo scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Brevo or Mailchimp?
Brevo is the more affordable option, starting at $9/month.
Does Brevo or Mailchimp have a free plan?
Brevo offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from Brevo to Mailchimp?
Switching between Brevo and Mailchimp is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Brevo vs Mailchimp?
Brevo is best suited for teams that prioritise enterprise features. Mailchimp works well for teams looking to start free and scale.
Our Verdict
The bottom line on Brevo vs Mailchimp
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Mailchimp
Mailchimp leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Mailchimp
Mailchimp ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.