FullStory vs Heap: Which Product Analytics Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
FullStory vs Heap, in 15 seconds
Choose FullStory if…
- You prefer FullStory's approach and ecosystem
Choose Heap if…
- You want the lower entry price
- You need a genuinely free plan
Head-to-Head Scorecard
How FullStory and Heap score
Heap leads on 2 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
FullStoryNo reviewsHeapNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
FullStory0Heap0 - Heap
Entry Pricing
Lowest published starting price (free plan = lowest)
FullStoryCustomHeap$0/mo - Heap
Free Access
Availability of a free plan and/or free trial
FullStoryFree trialHeapFree plan + trial - Even
Integrations
Number of listed third-party integrations
FullStory10Heap10 - Even
Features
Number of listed product capabilities
FullStory12Heap12 - Even
AI Features
Capabilities mentioning AI, automation or ML
FullStory1Heap1 - Even
Security & Compliance
Number of listed compliance certifications
FullStory5Heap5 - Even
Platforms & Deployment
Supported platforms and deployment options
FullStory5Heap5
Feature Comparison
FullStory vs Heap feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
FullStory
HeapPricing Comparison
FullStory vs Heap pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
FullStory
Custom to start- Session replay
- Autocapture
- Frustration signals
- Funnels and heatmaps
- Everything in Business
- Advanced analytics
- Higher session volume
- Advanced integrations
- Highest session volume
- Mobile app analytics
- Data governance
- SSO and security
Heap
$0/mo to start- Autocapture
- Core analytics charts
- 6 months data history
- SSO
- Higher session volume
- Funnels and retention
- Segmentation
- Dashboards
- Advanced analytics
- Session replay
- AI insights (Illuminate)
- Higher limits
- Highest session volume
- Advanced governance
- Data warehouse sync
- Advanced security
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
FullStory vs Heap: strengths and trade-offs
FullStory
Pros
- Free trial offered
- Compliance: SOC 2, ISO 27001, GDPR
- Public API available
Cons
- No free plan
- Pricing is quote-based (less transparent)
Heap
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2, ISO 27001, GDPR
- Public API available
Cons
Buyer Fit
Who should use FullStory vs Heap?
Startups
Heap
Heap keeps early-stage costs lowest with its entry tier.
Small businesses
Heap
Heap offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
Either
Either leads on compliance and breadth for complex needs.
Ecommerce
Either
Either integrates with more of the commerce stack.
SaaS companies
Either
Either is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (6)
Only in FullStory (4)
Only in Heap (4)
Keep Exploring
Other alternatives worth considering
Similar product analytics products buyers compare alongside FullStory and Heap.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs FullStory and Heap against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationFullStory vs Heap — Frequently Asked Questions
What is the difference between FullStory and Heap?
FullStory and Heap are both Product Analytics solutions. FullStory is rated 0.0/5 by 0 users, while Heap is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, FullStory or Heap?
Based on user ratings, FullStory scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, FullStory or Heap?
Heap is the more affordable option, starting at $0/month.
Does FullStory or Heap have a free plan?
Heap offers a free plan. FullStory does not have a free tier but does offer a free trial.
Can I switch from FullStory to Heap?
Switching between FullStory and Heap is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use FullStory vs Heap?
FullStory is best suited for teams that prioritise enterprise features. Heap works well for teams looking to start free and scale.
Our Verdict
The bottom line on FullStory vs Heap
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Heap
Heap has the friendliest entry point for new teams.
Best for Enterprise
Either
It's a tie leads on compliance and feature breadth.
Best Value
Heap
Heap delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.