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Gravity Forms vs Hotjar: Which Survey Software Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.

Rating
Reviews
0
From
$59/mo

in Survey Software

Leads 5/9
Rating
Reviews
0
From
$32/mo

in Conversion Optimization

The Short Answer

Gravity Forms vs Hotjar, in 15 seconds

Choose Gravity Forms if…

  • You prefer Gravity Forms's approach and ecosystem

Choose Hotjar if…

  • You want the lower entry price
  • You need a genuinely free plan
  • You want to trial before paying
  • You depend on a broad integration ecosystem

Head-to-Head Scorecard

How Gravity Forms and Hotjar score

Hotjar leads on 5 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Gravity
    No reviews
    Hotjar
    No reviews
  • Review Volume

    Number of verified reviews — a proxy for adoption

    Even
    Gravity
    0
    Hotjar
    0
  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Hotjar
    Gravity
    $59/mo
    Hotjar
    $32/mo
  • Free Access

    Availability of a free plan and/or free trial

    Hotjar
    Gravity
    Paid only
    Hotjar
    Free plan + trial
  • Integrations

    Number of listed third-party integrations

    Hotjar
    Gravity
    6
    Hotjar
    8
  • Features

    Number of listed product capabilities

    Hotjar
    Gravity
    0
    Hotjar
    11
  • AI Features

    Capabilities mentioning AI, automation or ML

    Even
    Gravity
    Hotjar
  • Security & Compliance

    Number of listed compliance certifications

    Hotjar
    Gravity
    1
    Hotjar
    4
  • Platforms & Deployment

    Supported platforms and deployment options

    Gravity Forms
    Gravity
    5
    Hotjar
    2

Feature Comparison

Gravity Forms vs Hotjar feature breakdown

Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.

Gravity Forms
Hotjar
Overview
User rating
Pricing model
SUBSCRIPTION
By sessions/responses, per month
Starting price
$59/mo
$32/mo
Free version
Free trial
Features
Key capabilities
HeatmapsSession recordingsOn-site surveysFeedback widgetsFunnels & conversion analysisUser interviews (Engage)+5
AI features
Integrations & API
Integrations
WordPressStripePayPalMailchimpSalesforceZapier
Google AnalyticsSlackHubSpotJiraZapierMicrosoft Teams+2
Public API
Platforms
Deployment
CloudSaaSSelf-Hosted
Cloud
Platforms
WebWordPress
Web
Mobile support
Security & Compliance
Compliance
GDPR
SOC 2 Type IIISO 27001GDPRCCPA
Vendor
Company
Verified
Founded
2008
2014
Headquarters
Wilmington, Delaware, United States
Saint Julian's, Malta

Pricing Comparison

Gravity Forms vs Hotjar pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Gravity Forms

$59/mo to start
Basic$59/year
  • Conditional logic
  • Data control on your site
  • Core add-ons
  • Single-site license
Elite$259/year
  • Payment and CRM integrations
  • Priority support
  • Advanced calculations
  • Unlimited sites

Hotjar

$32/mo to start
BasicFree
  • Heatmaps
  • Session recordings (limited)
  • 3 surveys (Ask)
  • Automatic data capture
Plus (Observe)$32/month
  • More daily sessions
  • Unlimited heatmaps
  • Filters
  • Highlights
Business (Observe)$80/month
  • Higher session volume
  • Advanced filters
  • Funnels
  • Frustration signals
Scale (Observe)$171/month
  • Highest session volume
  • Custom filtering
  • SSO (higher tiers)
  • Priority support

Total cost of ownership factors

Free planGravity Hotjar
Free trial to evaluateGravity Hotjar
Transparent published pricingGravity Hotjar
Public API (build vs. buy add-ons)Gravity Hotjar

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Gravity Forms vs Hotjar: strengths and trade-offs

Gravity Forms

Pros

  • Compliance: GDPR
  • Public API available

Cons

  • No free plan
  • No free trial
  • Higher starting price ($59/mo)
  • Fewer native integrations than the alternative

Hotjar

Pros

  • Free plan available
  • Free trial offered
  • Lower starting price ($32/mo)
  • Broad integration ecosystem (8)
  • Compliance: SOC 2 Type II, ISO 27001, GDPR
  • Public API available

Cons

    Buyer Fit

    Who should use Gravity Forms vs Hotjar?

    Startups

    Hotjar

    Hotjar keeps early-stage costs lowest with its entry tier.

    Small businesses

    Hotjar

    Hotjar offers the most accessible pricing for lean teams.

    Agencies

    Hotjar

    Hotjar connects to more tools for multi-client workflows.

    Enterprises

    Hotjar

    Hotjar leads on compliance and breadth for complex needs.

    Ecommerce

    Hotjar

    Hotjar integrates with more of the commerce stack.

    SaaS companies

    Hotjar

    Hotjar is the more developer- and automation-friendly choice.

    Integration overlap

    Shared integrations (1)

    Zapier

    Only in Gravity Forms (5)

    WordPressStripePayPalMailchimpSalesforce

    Only in Hotjar (7)

    Google AnalyticsSlackHubSpotJiraMicrosoft TeamsOptimizelySegment

    Keep Exploring

    Other alternatives worth considering

    Similar survey software products buyers compare alongside Gravity Forms and Hotjar.

    Ask SIA which solution fits your business

    SIA, Saaskart's AI buying assistant, weighs Gravity Forms and Hotjar against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.

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    Gravity Forms vs Hotjar — Frequently Asked Questions

    What is the difference between Gravity Forms and Hotjar?

    Gravity Forms and Hotjar are both Survey Software solutions. Gravity Forms is rated 0.0/5 by 0 users, while Hotjar is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

    Which is better, Gravity Forms or Hotjar?

    Based on user ratings, Gravity Forms scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

    Which is cheaper, Gravity Forms or Hotjar?

    Hotjar is the more affordable option, starting at $32/month.

    Does Gravity Forms or Hotjar have a free plan?

    Hotjar offers a free plan. Gravity Forms does not have a free tier but does offer a free trial.

    Can I switch from Gravity Forms to Hotjar?

    Switching between Gravity Forms and Hotjar is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

    Who should use Gravity Forms vs Hotjar?

    Gravity Forms is best suited for teams that prioritise enterprise features. Hotjar works well for teams looking to start free and scale.

    Our Verdict

    The bottom line on Gravity Forms vs Hotjar

    Best Overall

    Either

    It's a tie balances user satisfaction and proven adoption.

    Best for Startups

    Hotjar

    Hotjar has the friendliest entry point for new teams.

    Best for Enterprise

    Hotjar

    Hotjar leads on compliance and feature breadth.

    Best Value

    Hotjar

    Hotjar delivers the lowest cost to get started.

    Best AI Features

    Either

    Comparable AI capabilities on both sides.

    Highest Rated

    Either

    Both earn equal user ratings.

    Ready to decide between Gravity Forms and Hotjar?

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