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Funnel vs Supermetrics: Which Marketing Analytics Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.

Funnel
Funnel
Rating
—
Reviews
0
From
Custom

in Marketing Analytics

Supermetrics
Supermetrics
Leads 1/9
Rating
—
Reviews
0
From
$39/mo

in Marketing Analytics

Jump to scorecard Ask SIA

The Short Answer

Funnel vs Supermetrics, in 15 seconds

Choose Funnel if…

  • You prefer Funnel's approach and ecosystem

Choose Supermetrics if…

  • You want the lower entry price

Head-to-Head Scorecard

How Funnel and Supermetrics score

Supermetrics leads on 1 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Funnel
    No reviews
    Supermetrics
    No reviews

  • Review Volume

    Number of verified reviews — a proxy for adoption

    Even
    Funnel
    0
    Supermetrics
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Supermetrics
    Funnel
    Custom
    Supermetrics
    $39/mo

  • Free Access

    Availability of a free plan and/or free trial

    Even
    Funnel
    Free trial
    Supermetrics
    Free trial

  • Integrations

    Number of listed third-party integrations

    Even
    Funnel
    7
    Supermetrics
    7

  • Features

    Number of listed product capabilities

    Even
    Funnel
    0
    Supermetrics
    0

  • AI Features

    Capabilities mentioning AI, automation or ML

    Even
    Funnel
    —
    Supermetrics
    —

  • Security & Compliance

    Number of listed compliance certifications

    Even
    Funnel
    3
    Supermetrics
    3

  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Funnel
    3
    Supermetrics
    3

Feature Comparison

Funnel vs Supermetrics feature breakdown

Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.

Funnel
Supermetrics
Overview
User rating
—
—
Pricing model
Custom
Subscription
Starting price
Custom
$39/mo
Free version
Free trial
Features
Key capabilities
—
—
AI features
—
—
Integrations & API
Integrations
Google AdsMeta AdsGoogle AnalyticsBigQuerySnowflakeLooker Studio+1
Google SheetsLooker StudioGoogle AdsMeta AdsBigQuerySnowflake+1
Public API
Platforms
Deployment
CloudSaaS
CloudSaaS
Platforms
Web
Web
Mobile support
Security & Compliance
Compliance
SOC 2GDPRISO 27001
SOC 2GDPRISO 27001
Vendor
Company
—
—
Verified
Founded
2014
2013
Headquarters
Stockholm, Sweden
Helsinki, Finland

Pricing Comparison

Funnel vs Supermetrics pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Funnel

Custom to start
BusinessCustom
  • Support
  • Dashboards and exports
  • Core connectors
  • Data collection and cleaning
EnterpriseCustom
  • API access
  • Data governance
  • More sources and volume
  • Warehouse loading

Supermetrics

$39/mo to start
Essential$39/month
  • Support
  • Templates
  • Scheduled refreshes
  • Core data sources
WarehouseCustom
  • More sources
  • BigQuery and Snowflake
  • Data governance
  • Advanced scheduling

Total cost of ownership factors

Free planFunnel Supermetrics
Free trial to evaluateFunnel Supermetrics
Transparent published pricingFunnel Supermetrics
Public API (build vs. buy add-ons)Funnel Supermetrics

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Funnel vs Supermetrics: strengths and trade-offs

Funnel

Pros

  • Free trial offered
  • Compliance: SOC 2, GDPR, ISO 27001
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Supermetrics

Pros

  • Free trial offered
  • Compliance: SOC 2, GDPR, ISO 27001
  • Public API available

Cons

  • No free plan

Buyer Fit

Who should use Funnel vs Supermetrics?

Startups

Supermetrics

Supermetrics keeps early-stage costs lowest with its entry tier.

Small businesses

Supermetrics

Supermetrics offers the most accessible pricing for lean teams.

Agencies

Either

Either connects to more tools for multi-client workflows.

Enterprises

Either

Either leads on compliance and breadth for complex needs.

Ecommerce

Either

Either integrates with more of the commerce stack.

SaaS companies

Either

Either is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (5)

Google AdsMeta AdsBigQuerySnowflakeLooker Studio

Only in Funnel (2)

Google AnalyticsPower BI

Only in Supermetrics (2)

Google SheetsExcel

Keep Exploring

Other alternatives worth considering

Similar marketing analytics products buyers compare alongside Funnel and Supermetrics.

Google Analytics

Google Analytics

Free
Similarweb

Similarweb

Free
Mixpanel

Mixpanel

$0/mo
Amplitude

Amplitude

$49/mo
More Funnel alternatives →More Supermetrics alternatives →

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs Funnel and Supermetrics against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

Funnel vs Supermetrics — Frequently Asked Questions

What is the difference between Funnel and Supermetrics?

Funnel and Supermetrics are both Marketing Analytics solutions. Funnel is rated 0.0/5 by 0 users, while Supermetrics is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, Funnel or Supermetrics?

Based on user ratings, Funnel scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Funnel or Supermetrics?

Both products have custom pricing. We recommend contacting both vendors for a quote tailored to your team size.

Does Funnel or Supermetrics have a free plan?

Neither Funnel nor Supermetrics currently offers a free plan, but Funnel provides a free trial.

Can I switch from Funnel to Supermetrics?

Switching between Funnel and Supermetrics is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use Funnel vs Supermetrics?

Funnel is best suited for teams that prioritise enterprise features. Supermetrics works well for budget-conscious buyers.

Our Verdict

The bottom line on Funnel vs Supermetrics

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Supermetrics

Supermetrics has the friendliest entry point for new teams.

Best for Enterprise

Either

It's a tie leads on compliance and feature breadth.

Best Value

Supermetrics

Supermetrics delivers the lowest cost to get started.

Best AI Features

Either

Comparable AI capabilities on both sides.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between Funnel and Supermetrics?

Visit Funnel Visit Supermetrics Ask SIA
Compare more alternatives →

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