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forms.app vs Hotjar: Which Survey Software Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Rating
,
Reviews
0
From
Custom

in Survey Software

Leads 5/9
Rating
,
Reviews
0
From
$32/mo

in Conversion Optimization

The Short Answer

forms.app vs Hotjar, in 15 seconds

Choose forms.app if…

  • You prefer forms.app's approach and ecosystem

Choose Hotjar if…

  • You want the lower entry price
  • You need a genuinely free plan
  • You depend on a broad integration ecosystem
  • You have strict security & compliance needs

Head-to-Head Scorecard

How forms.app and Hotjar score

Hotjar leads on 5 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    forms.app
    No reviews
    Hotjar
    No reviews
  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    forms.app
    0
    Hotjar
    0
  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Hotjar
    forms.app
    Custom
    Hotjar
    $32/mo
  • Free Access

    Availability of a free plan and/or free trial

    Hotjar
    forms.app
    Free trial
    Hotjar
    Free plan + trial
  • Integrations

    Number of listed third-party integrations

    Hotjar
    forms.app
    6
    Hotjar
    8
  • Features

    Number of listed product capabilities

    Hotjar
    forms.app
    0
    Hotjar
    11
  • AI Features

    Capabilities mentioning AI, automation or ML

    Even
    forms.app
    ,
    Hotjar
    ,
  • Security & Compliance

    Number of listed compliance certifications

    Hotjar
    forms.app
    2
    Hotjar
    4
  • Platforms & Deployment

    Supported platforms and deployment options

    forms.app
    forms.app
    4
    Hotjar
    2

Feature Comparison

forms.app vs Hotjar feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

forms.app
Hotjar
Overview
User rating
,
,
Pricing model
Quote-based
By sessions/responses, per month
Starting price
Custom
$32/mo
Free version
Free trial
Features
Key capabilities
,
HeatmapsSession recordingsOn-site surveysFeedback widgetsFunnels & conversion analysisUser interviews (Engage)+5
AI features
,
,
Integrations & API
Integrations
ZapierGoogle SheetsSlackWebflowStripeREST APIs
Google AnalyticsSlackHubSpotJiraZapierMicrosoft Teams+2
Public API
Platforms
Deployment
CloudSaaS
Cloud
Platforms
WebAPI
Web
Mobile support
Security & Compliance
Compliance
SOC 2GDPR
SOC 2 Type IIISO 27001GDPRCCPA
Vendor
Company
,
,
Verified
Founded
2019
2014
Headquarters
Istanbul, Turkey
Saint Julian's, Malta

Pricing Comparison

forms.app vs Hotjar pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

forms.app

Custom to start
ProfessionalCustom
  • Integrations
  • AI form generation
  • Standard support
  • Analytics and reporting
EnterpriseCustom
  • templates
  • Advanced security and controls
  • Dedicated support and onboarding
  • payments

Hotjar

$32/mo to start
BasicFree
  • Heatmaps
  • Session recordings (limited)
  • 3 surveys (Ask)
  • Automatic data capture
Plus (Observe)$32/month
  • More daily sessions
  • Unlimited heatmaps
  • Filters
  • Highlights
Business (Observe)$80/month
  • Higher session volume
  • Advanced filters
  • Funnels
  • Frustration signals
Scale (Observe)$171/month
  • Highest session volume
  • Custom filtering
  • SSO (higher tiers)
  • Priority support

Total cost of ownership factors

Free planforms.app Hotjar
Free trial to evaluateforms.app Hotjar
Transparent published pricingforms.app Hotjar
Public API (build vs. buy add-ons)forms.app Hotjar

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

forms.app vs Hotjar: strengths and trade-offs

forms.app

Pros

  • Free trial offered
  • Compliance: SOC 2, GDPR
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)
  • Fewer native integrations than the alternative

Hotjar

Pros

  • Free plan available
  • Free trial offered
  • Broad integration ecosystem (8)
  • Compliance: SOC 2 Type II, ISO 27001, GDPR
  • Public API available

Cons

    Buyer Fit

    Who should use forms.app vs Hotjar?

    Startups

    Hotjar

    Hotjar keeps early-stage costs lowest with its entry tier.

    Small businesses

    Hotjar

    Hotjar offers the most accessible pricing for lean teams.

    Agencies

    Hotjar

    Hotjar connects to more tools for multi-client workflows.

    Enterprises

    Hotjar

    Hotjar leads on compliance and breadth for complex needs.

    Ecommerce

    Hotjar

    Hotjar integrates with more of the commerce stack.

    SaaS companies

    Hotjar

    Hotjar is the more developer- and automation-friendly choice.

    Integration overlap

    Shared integrations (2)

    ZapierSlack

    Only in forms.app (4)

    Google SheetsWebflowStripeREST APIs

    Only in Hotjar (6)

    Google AnalyticsHubSpotJiraMicrosoft TeamsOptimizelySegment

    Keep Exploring

    Other alternatives worth considering

    Similar survey software products buyers compare alongside forms.app and Hotjar.

    Ask SIA which solution fits your business

    SIA, Saaskart's AI buying assistant, weighs forms.app and Hotjar against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

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    forms.app vs Hotjar, Frequently Asked Questions

    What is the difference between forms.app and Hotjar?

    forms.app and Hotjar are both Survey Software solutions. forms.app is rated 0.0/5 by 0 users, while Hotjar is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

    Which is better, forms.app or Hotjar?

    Based on user ratings, forms.app scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

    Which is cheaper, forms.app or Hotjar?

    Hotjar is the more affordable option, starting at $32/month.

    Does forms.app or Hotjar have a free plan?

    Hotjar offers a free plan. forms.app does not have a free tier but does offer a free trial.

    Can I switch from forms.app to Hotjar?

    Switching between forms.app and Hotjar is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

    Who should use forms.app vs Hotjar?

    forms.app is best suited for teams that prioritise enterprise features. Hotjar works well for teams looking to start free and scale.

    Our Verdict

    The bottom line on forms.app vs Hotjar

    Best Overall

    Either

    It's a tie balances user satisfaction and proven adoption.

    Best for Startups

    Hotjar

    Hotjar has the friendliest entry point for new teams.

    Best for Enterprise

    Hotjar

    Hotjar leads on compliance and feature breadth.

    Best Value

    Hotjar

    Hotjar delivers the lowest cost to get started.

    Best AI Features

    Either

    Comparable AI capabilities on both sides.

    Highest Rated

    Either

    Both earn equal user ratings.

    Ready to decide between forms.app and Hotjar?

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