Formbricks vs Hotjar: Which Survey Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Formbricks vs Hotjar, in 15 seconds
Choose Formbricks if…
- You prefer Formbricks's approach and ecosystem
Choose Hotjar if…
- You want to trial before paying
- You have strict security & compliance needs
- You need the broader feature set
Head-to-Head Scorecard
How Formbricks and Hotjar score
Hotjar leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
FormbricksNo reviewsHotjarNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Formbricks0Hotjar0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
Formbricks$0/moHotjar$32/mo - Hotjar
Free Access
Availability of a free plan and/or free trial
FormbricksFree planHotjarFree plan + trial - Even
Integrations
Number of listed third-party integrations
Formbricks8Hotjar8 - Hotjar
Features
Number of listed product capabilities
Formbricks8Hotjar11 - Even
AI Features
Capabilities mentioning AI, automation or ML
Formbricks—Hotjar— - Hotjar
Security & Compliance
Number of listed compliance certifications
Formbricks2Hotjar4 - Formbricks
Platforms & Deployment
Supported platforms and deployment options
Formbricks7Hotjar2
Feature Comparison
Formbricks vs Hotjar feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Formbricks
HotjarPricing Comparison
Formbricks vs Hotjar pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Formbricks
$0/mo to start- Cloud hosted
- Generous response volume
- Unlimited surveys
- Unlimited team members
- Higher response limits
- Remove branding
- Advanced targeting
- Priority support
- Large response volume
- Advanced logic
- Team roles
- SSO options
- Community Edition
- AGPLv3 license
- Full data ownership
- No response caps
Hotjar
$32/mo to start- Heatmaps
- Session recordings (limited)
- 3 surveys (Ask)
- Automatic data capture
- More daily sessions
- Unlimited heatmaps
- Filters
- Highlights
- Higher session volume
- Advanced filters
- Funnels
- Frustration signals
- Highest session volume
- Custom filtering
- SSO (higher tiers)
- Priority support
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Formbricks vs Hotjar: strengths and trade-offs
Formbricks
Pros
- Free plan available
- Lower starting price ($0/mo)
- Compliance: GDPR, SOC 2
- Public API available
Cons
Hotjar
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, ISO 27001, GDPR
- Public API available
Cons
- Higher starting price ($32/mo)
Buyer Fit
Who should use Formbricks vs Hotjar?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Hotjar
Hotjar connects to more tools for multi-client workflows.
Enterprises
Hotjar
Hotjar leads on compliance and breadth for complex needs.
Ecommerce
Either
Either integrates with more of the commerce stack.
SaaS companies
Hotjar
Hotjar is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (3)
Only in Formbricks (5)
Only in Hotjar (5)
Keep Exploring
Other alternatives worth considering
Similar survey software products buyers compare alongside Formbricks and Hotjar.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Formbricks and Hotjar against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationFormbricks vs Hotjar — Frequently Asked Questions
What is the difference between Formbricks and Hotjar?
Formbricks and Hotjar are both Survey Software solutions. Formbricks is rated 0.0/5 by 0 users, while Hotjar is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Formbricks or Hotjar?
Based on user ratings, Formbricks scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Formbricks or Hotjar?
Formbricks is the more affordable option, starting at $0/month.
Does Formbricks or Hotjar have a free plan?
Formbricks offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from Formbricks to Hotjar?
Switching between Formbricks and Hotjar is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Formbricks vs Hotjar?
Formbricks is best suited for teams that prioritise enterprise features. Hotjar works well for teams looking to start free and scale.
Our Verdict
The bottom line on Formbricks vs Hotjar
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Hotjar
Hotjar leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.