Clay vs Cresta: Which Sales AI Agents Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Clay vs Cresta, in 15 seconds
Choose Clay if…
- You want the lower entry price
- You need a genuinely free plan
- You want to trial before paying
- You need the broader feature set
Choose Cresta if…
- You depend on a broad integration ecosystem
- You want deeper AI and automation features
- You have strict security & compliance needs
Head-to-Head Scorecard
How Clay and Cresta score
It's evenly matched — each leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
ClayNo reviewsCrestaNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Clay0Cresta0 - Clay
Entry Pricing
Lowest published starting price (free plan = lowest)
Clay$149/moCrestaCustom - Clay
Free Access
Availability of a free plan and/or free trial
ClayFree plan + trialCrestaPaid only - Cresta
Integrations
Number of listed third-party integrations
Clay7Cresta11 - Clay
Features
Number of listed product capabilities
Clay8Cresta7 - Cresta
AI Features
Capabilities mentioning AI, automation or ML
Clay1Cresta2 - Cresta
Security & Compliance
Number of listed compliance certifications
Clay—Cresta4 - Even
Platforms & Deployment
Supported platforms and deployment options
Clay4Cresta4
Feature Comparison
Clay vs Cresta feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Clay
CrestaPricing Comparison
Clay vs Cresta pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Clay
$149/mo to start- Core enrichment credits
- Claygent access
- Basic workflows
- More enrichment credits
- Signals & ad sync
- Email sequencer
- CRM integrations
Cresta
Custom to start- AI Agent & Agent Assist
- Conversation Intelligence
- Automated Quality Management
- Integrations & dedicated support
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Clay vs Cresta: strengths and trade-offs
Clay
Pros
- Free plan available
- Free trial offered
- Public API available
Cons
- Fewer native integrations than the alternative
- No compliance certifications listed
Cresta
Pros
- Broad integration ecosystem (11)
- Compliance: SOC 2, HIPAA, GDPR
- Stronger AI / automation features
- Public API available
Cons
- No free plan
- No free trial
- Pricing is quote-based (less transparent)
Buyer Fit
Who should use Clay vs Cresta?
Startups
Clay
Clay keeps early-stage costs lowest with its entry tier.
Small businesses
Clay
Clay offers the most accessible pricing for lean teams.
Agencies
Cresta
Cresta connects to more tools for multi-client workflows.
Enterprises
Cresta
Cresta leads on compliance and breadth for complex needs.
Ecommerce
Cresta
Cresta integrates with more of the commerce stack.
SaaS companies
Cresta
Cresta is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (1)
Only in Clay (6)
Only in Cresta (10)
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Clay and Cresta against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationClay vs Cresta — Frequently Asked Questions
What is the difference between Clay and Cresta?
Clay and Cresta are both Sales AI Agents solutions. Clay is rated 0.0/5 by 0 users, while Cresta is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Clay or Cresta?
Based on user ratings, Clay scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Clay or Cresta?
Clay is the more affordable option, starting at $149/month.
Does Clay or Cresta have a free plan?
Clay offers a free plan. Cresta does not have a free tier but does offer a free trial.
Can I switch from Clay to Cresta?
Switching between Clay and Cresta is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Clay vs Cresta?
Clay is best suited for teams that prioritise enterprise features. Cresta works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Clay vs Cresta
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Clay
Clay has the friendliest entry point for new teams.
Best for Enterprise
Cresta
Cresta leads on compliance and feature breadth.
Best Value
Clay
Clay delivers the lowest cost to get started.
Best AI Features
Cresta
Cresta ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.