Copper vs Insightly: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Copper vs Insightly, in 15 seconds
Choose Copper if…
- You want the lower entry price
- You want deeper AI and automation features
Choose Insightly if…
- You have strict security & compliance needs
Head-to-Head Scorecard
How Copper and Insightly score
Copper leads on 2 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
CopperNo reviewsInsightlyNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Copper0Insightly0 - Copper
Entry Pricing
Lowest published starting price (free plan = lowest)
Copper$12/moInsightly$29/mo - Even
Free Access
Availability of a free plan and/or free trial
CopperFree trialInsightlyFree trial - Even
Integrations
Number of listed third-party integrations
Copper6Insightly6 - Even
Features
Number of listed product capabilities
Copper6Insightly6 - Copper
AI Features
Capabilities mentioning AI, automation or ML
Copper2Insightly1 - Insightly
Security & Compliance
Number of listed compliance certifications
Copper2Insightly3 - Even
Platforms & Deployment
Supported platforms and deployment options
Copper4Insightly4
Feature Comparison
Copper vs Insightly feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Copper
InsightlyPricing Comparison
Copper vs Insightly pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Copper
$12/mo to start- Contact & lead management
- Gmail integration
- Basic pipelines
- Google Workspace integration
- Task automation
- Bulk email
- Workflow automation
- Reporting
- Multiple pipelines
- Lead scoring
- Email sequences
- Advanced permissions
Insightly
$29/mo to start- Lead & opportunity management
- Project management
- Custom reports
- Workflow automation
- Lead assignment rules
- Custom dashboards
- Custom apps & objects
- Advanced permissions
- Deployment controls
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Copper vs Insightly: strengths and trade-offs
Copper
Pros
- Free trial offered
- Lower starting price ($12/mo)
- Compliance: SOC 2 Type II, GDPR
- Stronger AI / automation features
- Public API available
Cons
- No free plan
Insightly
Pros
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, HIPAA
- Public API available
Cons
- No free plan
- Higher starting price ($29/mo)
Buyer Fit
Who should use Copper vs Insightly?
Startups
Copper
Copper keeps early-stage costs lowest with its entry tier.
Small businesses
Copper
Copper offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
Insightly
Insightly leads on compliance and breadth for complex needs.
Ecommerce
Copper
Copper integrates with more of the commerce stack.
SaaS companies
Copper
Copper is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (4)
Only in Copper (2)
Only in Insightly (2)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside Copper and Insightly.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Copper and Insightly against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationCopper vs Insightly — Frequently Asked Questions
What is the difference between Copper and Insightly?
Copper and Insightly are both CRM Software solutions. Copper is rated 0.0/5 by 0 users, while Insightly is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Copper or Insightly?
Based on user ratings, Copper scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Copper or Insightly?
Copper is the more affordable option, starting at $12/month.
Does Copper or Insightly have a free plan?
Neither Copper nor Insightly currently offers a free plan, but Copper provides a free trial.
Can I switch from Copper to Insightly?
Switching between Copper and Insightly is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Copper vs Insightly?
Copper is best suited for teams that prioritise enterprise features. Insightly works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Copper vs Insightly
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Copper
Copper has the friendliest entry point for new teams.
Best for Enterprise
Insightly
Insightly leads on compliance and feature breadth.
Best Value
Copper
Copper delivers the lowest cost to get started.
Best AI Features
Copper
Copper ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.