Campaign Monitor vs Klaviyo: Which Email Marketing Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Campaign Monitor vs Klaviyo, in 15 seconds
Choose Campaign Monitor if…
- You depend on a broad integration ecosystem
Choose Klaviyo if…
- You want the lower entry price
- You need a genuinely free plan
- You want deeper AI and automation features
- You have strict security & compliance needs
Head-to-Head Scorecard
How Campaign Monitor and Klaviyo score
Klaviyo leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
CampaignNo reviewsKlaviyoNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Campaign0Klaviyo0 - Klaviyo
Entry Pricing
Lowest published starting price (free plan = lowest)
Campaign$13/moKlaviyo$20/mo - Klaviyo
Free Access
Availability of a free plan and/or free trial
CampaignFree trialKlaviyoFree plan + trial - Campaign Monitor
Integrations
Number of listed third-party integrations
Campaign10Klaviyo8 - Even
Features
Number of listed product capabilities
Campaign12Klaviyo12 - Klaviyo
AI Features
Capabilities mentioning AI, automation or ML
Campaign1Klaviyo2 - Klaviyo
Security & Compliance
Number of listed compliance certifications
Campaign3Klaviyo4 - Campaign Monitor
Platforms & Deployment
Supported platforms and deployment options
Campaign3Klaviyo2
Feature Comparison
Campaign Monitor vs Klaviyo feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Campaign Monitor
KlaviyoPricing Comparison
Campaign Monitor vs Klaviyo pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Campaign Monitor
$13/mo to start- Drag-and-drop builder
- Professional templates
- Basic reporting
- Signup forms
- Unlimited email sends
- Automation (journeys)
- Segmentation
- A/B testing
- Advanced segmentation
- Advanced reporting
- Send-time optimization
- Premium support
Klaviyo
$20/mo to start- Up to 250 profiles
- 500 email sends/month
- 150 SMS/MMS credits
- Email support (60 days)
- Email campaigns & flows
- Segmentation & personalization
- A/B testing
- Built-in CDP
- Everything in Email
- SMS & MMS marketing
- Unified profiles
- SMS automation flows
- Custom volume
- Advanced deliverability
- Dedicated support
- Custom onboarding
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Campaign Monitor vs Klaviyo: strengths and trade-offs
Campaign Monitor
Pros
- Free trial offered
- Lower starting price ($13/mo)
- Broad integration ecosystem (10)
- Compliance: SOC 2, GDPR, CCPA
- Public API available
Cons
- No free plan
Klaviyo
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, CCPA
- Stronger AI / automation features
- Public API available
Cons
- Higher starting price ($20/mo)
- Fewer native integrations than the alternative
Buyer Fit
Who should use Campaign Monitor vs Klaviyo?
Startups
Klaviyo
Klaviyo keeps early-stage costs lowest with its entry tier.
Small businesses
Klaviyo
Klaviyo offers the most accessible pricing for lean teams.
Agencies
Campaign Monitor
Campaign Monitor connects to more tools for multi-client workflows.
Enterprises
Klaviyo
Klaviyo leads on compliance and breadth for complex needs.
Ecommerce
Campaign Monitor
Campaign Monitor integrates with more of the commerce stack.
SaaS companies
Klaviyo
Klaviyo is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (3)
Only in Campaign Monitor (7)
Only in Klaviyo (5)
Keep Exploring
Other alternatives worth considering
Similar email marketing products buyers compare alongside Campaign Monitor and Klaviyo.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Campaign Monitor and Klaviyo against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationCampaign Monitor vs Klaviyo — Frequently Asked Questions
What is the difference between Campaign Monitor and Klaviyo?
Campaign Monitor and Klaviyo are both Email Marketing solutions. Campaign Monitor is rated 0.0/5 by 0 users, while Klaviyo is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Campaign Monitor or Klaviyo?
Based on user ratings, Campaign Monitor scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Campaign Monitor or Klaviyo?
Campaign Monitor is the more affordable option, starting at $13/month.
Does Campaign Monitor or Klaviyo have a free plan?
Klaviyo offers a free plan. Campaign Monitor does not have a free tier but does offer a free trial.
Can I switch from Campaign Monitor to Klaviyo?
Switching between Campaign Monitor and Klaviyo is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Campaign Monitor vs Klaviyo?
Campaign Monitor is best suited for teams that prioritise enterprise features. Klaviyo works well for teams looking to start free and scale.
Our Verdict
The bottom line on Campaign Monitor vs Klaviyo
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Klaviyo
Klaviyo has the friendliest entry point for new teams.
Best for Enterprise
Klaviyo
Klaviyo leads on compliance and feature breadth.
Best Value
Klaviyo
Klaviyo delivers the lowest cost to get started.
Best AI Features
Klaviyo
Klaviyo ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.