Apollo.io vs People.ai: Which Sales AI Agents Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Apollo.io vs People.ai, in 15 seconds
Choose Apollo.io if…
- You want the lower entry price
- You need a genuinely free plan
- You depend on a broad integration ecosystem
Choose People.ai if…
- You need the broader feature set
Head-to-Head Scorecard
How Apollo.io and People.ai score
Apollo.io leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
Apollo.ioNo reviewsPeople.aiNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Apollo.io0People.ai0 - Apollo.io
Entry Pricing
Lowest published starting price (free plan = lowest)
Apollo.io$49/moPeople.aiCustom - Apollo.io
Free Access
Availability of a free plan and/or free trial
Apollo.ioFree planPeople.aiPaid only - Apollo.io
Integrations
Number of listed third-party integrations
Apollo.io3People.ai0 - People.ai
Features
Number of listed product capabilities
Apollo.io8People.ai12 - Even
AI Features
Capabilities mentioning AI, automation or ML
Apollo.io3People.ai3 - Even
Security & Compliance
Number of listed compliance certifications
Apollo.io—People.ai— - Even
Platforms & Deployment
Supported platforms and deployment options
Apollo.io4People.ai4
Feature Comparison
Apollo.io vs People.ai feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Apollo.io
People.aiPricing Comparison
Apollo.io vs People.ai pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Apollo.io
$49/mo to start- Limited email credits
- Basic sequences
- Chrome extension
- More credits & data
- Advanced sequences
- Conversation intelligence
- CRM sync
People.ai
Custom to startNo published plan tiers — contact the vendor for a quote.
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Apollo.io vs People.ai: strengths and trade-offs
Apollo.io
Pros
- Free plan available
- Broad integration ecosystem (3)
- Public API available
Cons
- No compliance certifications listed
People.ai
Pros
- Public API available
Cons
- No free plan
- No free trial
- Pricing is quote-based (less transparent)
- Fewer native integrations than the alternative
- No compliance certifications listed
Buyer Fit
Who should use Apollo.io vs People.ai?
Startups
Apollo.io
Apollo.io keeps early-stage costs lowest with its entry tier.
Small businesses
Apollo.io
Apollo.io offers the most accessible pricing for lean teams.
Agencies
Apollo.io
Apollo.io connects to more tools for multi-client workflows.
Enterprises
People.ai
People.ai leads on compliance and breadth for complex needs.
Ecommerce
Apollo.io
Apollo.io integrates with more of the commerce stack.
SaaS companies
People.ai
People.ai is the more developer- and automation-friendly choice.
Integration overlap
Only in Apollo.io (3)
Only in People.ai (0)
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Apollo.io and People.ai against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationApollo.io vs People.ai — Frequently Asked Questions
What is the difference between Apollo.io and People.ai?
Apollo.io and People.ai are both Sales AI Agents solutions. Apollo.io is rated 0.0/5 by 0 users, while People.ai is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Apollo.io or People.ai?
Based on user ratings, Apollo.io scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Apollo.io or People.ai?
Apollo.io is the more affordable option, starting at $49/month.
Does Apollo.io or People.ai have a free plan?
Apollo.io offers a free plan. People.ai does not have a free tier but offers paid plans.
Can I switch from Apollo.io to People.ai?
Switching between Apollo.io and People.ai is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Apollo.io vs People.ai?
Apollo.io is best suited for teams that prioritise enterprise features. People.ai works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Apollo.io vs People.ai
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Apollo.io
Apollo.io has the friendliest entry point for new teams.
Best for Enterprise
People.ai
People.ai leads on compliance and feature breadth.
Best Value
Apollo.io
Apollo.io delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.