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Agencyanalytics vs Supermetrics: Which Marketing Analytics Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Leads 3/9
Rating
,
Reviews
0
From
$20/mo
Rating
,
Reviews
0
From
$39/mo

in Marketing Analytics

The Short Answer

Agencyanalytics vs Supermetrics, in 15 seconds

Choose Agencyanalytics if…

  • You want the lower entry price
  • You want deeper AI and automation features
  • You need the broader feature set

Choose Supermetrics if…

  • You depend on a broad integration ecosystem
  • You have strict security & compliance needs

Head-to-Head Scorecard

How Agencyanalytics and Supermetrics score

Agencyanalytics leads on 3 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Agencyanalytics
    No reviews
    Supermetrics
    No reviews
  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    Agencyanalytics
    0
    Supermetrics
    0
  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Agencyanalytics
    Agencyanalytics
    $20/mo
    Supermetrics
    $39/mo
  • Free Access

    Availability of a free plan and/or free trial

    Even
    Agencyanalytics
    Free trial
    Supermetrics
    Free trial
  • Integrations

    Number of listed third-party integrations

    Supermetrics
    Agencyanalytics
    6
    Supermetrics
    7
  • Features

    Number of listed product capabilities

    Agencyanalytics
    Agencyanalytics
    6
    Supermetrics
    0
  • AI Features

    Capabilities mentioning AI, automation or ML

    Agencyanalytics
    Agencyanalytics
    2
    Supermetrics
    ,
  • Security & Compliance

    Number of listed compliance certifications

    Supermetrics
    Agencyanalytics
    2
    Supermetrics
    3
  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Agencyanalytics
    3
    Supermetrics
    3

Feature Comparison

Agencyanalytics vs Supermetrics feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

Agencyanalytics
Supermetrics
Overview
User rating
,
,
Pricing model
SUBSCRIPTION
Subscription
Starting price
$20/mo
$39/mo
Free version
Free trial
Features
Key capabilities
Automated client reportingCustom dashboards85+ integrationsWhite-label brandingGoal tracking & alertsAI insights
,
AI features
Automated client reportingAI insights
,
Integrations & API
Integrations
Google AnalyticsGoogle BigQueryGoogle SheetsMySQLAmazon RedshiftGoogle Ads
Google SheetsLooker StudioGoogle AdsMeta AdsBigQuerySnowflake+1
Public API
Platforms
Deployment
Cloud
CloudSaaS
Platforms
WebAPI
Web
Mobile support
Security & Compliance
Compliance
SOC 2 Type IIGDPR
SOC 2GDPRISO 27001
Vendor
Company
,
,
Verified
Founded
2010
2013
Headquarters
Toronto, Ontario, Canada
Helsinki, Finland

Pricing Comparison

Agencyanalytics vs Supermetrics pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Agencyanalytics

$20/mo to start
Core$20/month
  • Unlimited reports & dashboards
  • 85+ integrations
  • White-label & client portal
  • API access
EnterpriseCustom
  • Everything in Core
  • Priority support
  • Continuous team training
  • Custom solutions

Supermetrics

$39/mo to start
Essential$39/month
  • Support
  • Templates
  • Scheduled refreshes
  • Core data sources
WarehouseCustom
  • More sources
  • BigQuery and Snowflake
  • Data governance
  • Advanced scheduling

Total cost of ownership factors

Free planAgencyanalytics Supermetrics
Free trial to evaluateAgencyanalytics Supermetrics
Transparent published pricingAgencyanalytics Supermetrics
Public API (build vs. buy add-ons)Agencyanalytics Supermetrics

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Agencyanalytics vs Supermetrics: strengths and trade-offs

Agencyanalytics

Pros

  • Free trial offered
  • Lower starting price ($20/mo)
  • Compliance: SOC 2 Type II, GDPR
  • Stronger AI / automation features
  • Public API available

Cons

  • No free plan
  • Fewer native integrations than the alternative

Supermetrics

Pros

  • Free trial offered
  • Broad integration ecosystem (7)
  • Compliance: SOC 2, GDPR, ISO 27001
  • Public API available

Cons

  • No free plan
  • Higher starting price ($39/mo)

Buyer Fit

Who should use Agencyanalytics vs Supermetrics?

Startups

Agencyanalytics

Agencyanalytics keeps early-stage costs lowest with its entry tier.

Small businesses

Agencyanalytics

Agencyanalytics offers the most accessible pricing for lean teams.

Agencies

Supermetrics

Supermetrics connects to more tools for multi-client workflows.

Enterprises

Supermetrics

Supermetrics leads on compliance and breadth for complex needs.

Ecommerce

Supermetrics

Supermetrics integrates with more of the commerce stack.

SaaS companies

Agencyanalytics

Agencyanalytics is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (2)

Google SheetsGoogle Ads

Only in Agencyanalytics (4)

Google AnalyticsGoogle BigQueryMySQLAmazon Redshift

Only in Supermetrics (5)

Looker StudioMeta AdsBigQuerySnowflakeExcel

Keep Exploring

Other alternatives worth considering

Similar marketing analytics products buyers compare alongside Agencyanalytics and Supermetrics.

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs Agencyanalytics and Supermetrics against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

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Agencyanalytics vs Supermetrics, Frequently Asked Questions

What is the difference between Agencyanalytics and Supermetrics?

Agencyanalytics and Supermetrics are both software solutions. Agencyanalytics is rated 0.0/5 by 0 users, while Supermetrics is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, Agencyanalytics or Supermetrics?

Based on user ratings, Agencyanalytics scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Agencyanalytics or Supermetrics?

Agencyanalytics is the more affordable option, starting at $20/month.

Does Agencyanalytics or Supermetrics have a free plan?

Neither Agencyanalytics nor Supermetrics currently offers a free plan, but Agencyanalytics provides a free trial.

Can I switch from Agencyanalytics to Supermetrics?

Switching between Agencyanalytics and Supermetrics is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use Agencyanalytics vs Supermetrics?

Agencyanalytics is best suited for teams that prioritise enterprise features. Supermetrics works well for teams needing advanced capabilities.

Our Verdict

The bottom line on Agencyanalytics vs Supermetrics

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Agencyanalytics

Agencyanalytics has the friendliest entry point for new teams.

Best for Enterprise

Supermetrics

Supermetrics leads on compliance and feature breadth.

Best Value

Agencyanalytics

Agencyanalytics delivers the lowest cost to get started.

Best AI Features

Agencyanalytics

Agencyanalytics ships more AI and automation.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between Agencyanalytics and Supermetrics?

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